Adbrite publishers received an email today announcing (without details) a new system that will cluster ‘the best’ AdBrite sites together in channels. The email reads:
We’re testing a new system for advertisers that may result in many more ads for you to approve.
More details to come, but the gist of it is that we’ve taken the best AdBrite sites and put them into channels such as sports, gossip and cars.
Now advertisers can buy across channels rather than finding sites individually. This change makes it easier for them to advertise on high quality sites that would normally be too small for their radar.
You don’t need to do anything – just thought you’d like to know. :)
This is something that BlogAds did with their ‘hives’ and that other ad networks have been trying also – sounds like a good move for both publishers, advertisers and Adbrite as it’ll hopefully make ads easier to sell.