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Adbrite to Group Publishers in Channels

Adbrite publishers received an email today announcing (without details) a new system that will cluster ‘the best’ AdBrite sites together in channels. The email reads:

We’re testing a new system for advertisers that may result in many more ads for you to approve.

More details to come, but the gist of it is that we’ve taken the best AdBrite sites and put them into channels such as sports, gossip and cars.

Now advertisers can buy across channels rather than finding sites individually. This change makes it easier for them to advertise on high quality sites that would normally be too small for their radar.

You don’t need to do anything – just thought you’d like to know. :)

This is something that BlogAds did with their ‘hives’ and that other ad networks have been trying also – sounds like a good move for both publishers, advertisers and Adbrite as it’ll hopefully make ads easier to sell.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Hi Darren

    Sounds very exciting…please mail me when the concept takes off
    kind regards

    Paul

  2. This is an excellent idea for the advertisers and publishers alike, especially if AdBrite creates programs to allow ad packages to be purchased accross multiple sites.

    Advertisers could benefit by being able to get their ads in front of more eyes if they buy a channel package as compared to specific site buys. Publishers will see benefits similar to blogs that belong to networks from an ad buy perspective.

  3. The Blog Pro says:

    I’ve never had much success with Adbrite. But this is an interesting move for them. Time will tell i guess?