I just spotted the ad below running over at TechCrunch.
It’s an AdSense ad (image ad) that is obviously being targeted to the blog it appears on as it quotes it’s blogger.
I’ve seen a few people taking out similar ads like this over the past few months and suspect it’ll become more and more common place on blogs.
Here’s the ad (in the extended entry due to it’s size).
My name is Darren Rowse and I’m a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School and TwiTip - Twitter Tips.
Back in 2002 I stumbled upon an article about ‘Blogging’. I didn’t know it at the time but that moment changed my life. Since then I've become a full time blogger and have blogged on over 20 blogs and co-founded the b5media blog network.
You can connect with me via social media sites at Facebook (friend limit reached) - Facebook Fan Page - LinkedIn - ProBlogger on Twitter (also ProBlogger.com on Twitter) - SU - FriendFeed - Digg
4 Responses to “Advertisers Target Key Blogs with personalized AdWords Ads” - Add Yours
Natalie Ferguson
October 5th, 2006 1:39 pm
This reminds me of a conversation we had about ‘radio personalities’ who put their personalised stamp on something in order to make it feel a lot more like a personal recommendation. I like this approach if it’s honest, but when it’s advertising, and poeple get paid to do it, it’s just like bringing traitional forms of ‘trick marketing’ into this new age of open, trusted communication.
I can however, see it being wildly successful…
jhay
October 5th, 2006 11:55 pm
Quite nifty. Now if only I could afford to advertise using AdWords.
Justin Baede
October 7th, 2006 5:00 pm
Previous comment is spam, IMHO.
Darren Rowse
October 7th, 2006 7:05 pm
deleted – thanks
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.