Linkbaiting (link baiting, linkbait, link bait etc) is a term that has increasingly being used around the blogosphere.
You can see in the following technorati graph the increase in its use (this one is for the term ‘link bait’) in the blogs that they track over the past 360 days (source)
As the term is used more and more I’ve also noticed an interesting debate emerge among bloggers (and search engine optimization types) over the idea of ‘link baiting’ and whether it’s a good thing or not. Some SEO companies have started to offer link baiting services while others are against the idea and believe that the benefits of link baiting are the same benefits of good web practices.
As the term’s crept into blogging more and more over the past months I thought it might be a good topic for a series.
Over the next few days I’ll be writing a series of posts covering:
- What is Link Baiting?
- Is Link Bait bad?
- What are the Benefits of Linkbaiting?
- What types of Linkbait are there?
- Techniques and strategies for Good link baiting
I’m sure I’ll cover more ground as we go along – but lets start with the first couple.
‘What is Link Baiting?’
A lot could (and has been) said about it. So I’ll make just a few basic points to keep things simple.