Bloggers in Wikipedia – I’m a Wikipedia Reject

Steve pointed yesterday to a page on Wikipedia that listed 200 American bloggers. I found it interesting that Wikipedia allowed these pages to remain up – not because they’re bad pages but because I’ve seen numerous bloggers complain about other bloggers pages being deleted.

I don’t know what the rules are for moderation on Wikipedia but I do know of at least 10 bloggers who had pages about them on Wikipedia deleted.

One of these pages was my own. 6 or so months back a reader of ProBlogger put up the page from what I could tell and sent me an email to let me know – but within a week it was down again.

Of course there could be numerous reasons for this. Perhaps the content wasn’t written in the right format, perhaps it wasn’t accurate (although I was thought it all seemed pretty accurate and well written), perhaps I’m not deemed as being important enough for a wikipedia page (quite likely) or perhaps some moderator was in a bad mood when they saw my page.

Not sure what the reason is (and I’m not overly concerned that I’m a Wikipedia reject) but it’s interesting to see them allowing so many bloggers in these days.

To be honest I’m not even convinced that bloggers should be in it at all – I guess some bloggers have done things that are encyclopedia-worthy but I’m not sure about most of us.

Are you in Wikipedia? Do you think bloggers should be featured there? If so – on what criteria?

Speedlinking 21 September 2006

20 Linkbaiting Techniques

As I’ve mentioned numerous times already in this series on linkbaiting – ‘linkbait’ is a term that is used to describe a variety of practices that have the purpose of generating links to your site.

It is impossible to come up with a definitive list of what these practices are as they are only limited to the imagination of website and blog owners.

Below I outline 20 of the more common linkbaiting techniques that I’ve seen (and used).

A couple of things first:

  • Please note that in describing them I don’t necessarily endorse them all. It’s worth saying up front that like many aspects of the web, the tactics that people use vary quite a bit in terms of what they see as ethical or acceptable behaviour.
  • Also note that some people use these techniques with the motivation of getting links where as others do them without such motivation. While they are described by some as linkbait many of them are just activities that bloggers and webmasters use in their day to day work.

Here are 20 linkbaiting techniques that are commonly used (please note – points in the following list are not mutually exclusive, there is overlap between many of them).

  1. Tools – give other website owners a useful, fun or cool tool that they can use on their blog that points back to your own. A prime example of this was the blog worth tool that Dane from Business Opportunities developed that tells how much a blog is worth based on Technorati’s API (used by thousands of bloggers (google shows 27,000+ links pointing to it) – most of whom posted the button that the tool provides (with a link back to his blog).
  2. Quizzes – quizzes, surveys and tests have long been popular with web users and if you’re smart about the way you design them (giving people a button to place on their site for example) they can be quite viral. I ran my recent ProBlogger quiz as a quick test of a plugin and saw it bring in quite a few links – if I’d given participants a button and given it some more thought it would have been even more successful).
  3. Contests – organise something for people to participate in and you’ll find that some will. Add a competitive element to it and offer a worthwhile prize and you might just find the participation rate increases. My recent group writing projects (with prizes) is an illustration of this (although they’re not strictly competitions). Over 300 people submitted entries in my lists project and in the current one there’s already 150+, most of whom linked back to ProBlogger to show their participation (even though I didn’t make it compulsory to do so).
  4. Be First – if you’re the first in your niche to do, say or be something you’re likely to be linked to heavily by others in your niche. Being second, third, forth…. in your niche to do, say or be something will generally have less impact. For example take a look at the success of the Million Dollar Homepage in contrast to the main thousands of copycat pixel advertising sites that followed. Another example was the One Red Paperclip guy.
  5. Scoops – related to being first is breaking a story in your niche. Break a big enough story and the amount of others that link to you giving you credit for being the source of their own news posts can be quite massive.
  6. Exposé – similarly – expose a fraud or scammer and you can create a real buzz around your blog and become part of the news itself. I’m sure there are a few political bloggers out there that would identify their ‘big break’ as exposé blogging when they exposed one politician or another of doing or saying something that showed them for what they’re worth.
  7. Awards – At the beginning and end of every year in blogging circles a silly season of awards happens (last year there were so many that I created ProBlogger’s Awards for Blog Awards). While not all awards work well, many do particularly well at generating a buzz (with lots of traffic and lots of incoming links). They do it on a number of levels. In the first part they generate links from those hoping to be nominated – then they generate links from people who have been nominated who try to get votes – then they generate links from winners showing off and others complaining about the winners…. the waves of incoming links to a good awards can be quite fascinating to watch.
  8. Lists – I’ve written extensively on lists before so won’t go into it in much detail – but of late many examples of blog posts that seem to get a lot of link attention are very list oriented pieces. There is just something about a list that people latch onto, digest and want to pass on to others (just check out digg and delicious and you’ll see plenty of examples). Of course these days list posts are a dime a dozen so you’ll need to make your list useful and stand out in some way. If you do (and you have a little luck) you’ll be well on the way to being linked to.
  9. Humor – some of the best linkbait that I’ve seen has a humorous edge to it. Whether it be a cartoon (Hugh does this well – I’ve seen his blog linked to numerous time today alone), a funny photo, a story or even a title that gets a laugh – people enjoy humor and like to pass it on (it’s something we’ve been doing for centuries in the stories/jokes we tell).
  10. Make someone famous – I’m still trying to get my head around this one but one of the reasons why I think my group projects seem to do well is that they offer people the opportunity the chance of being discovered (of course the prizes help – but some people feed back to me that the main reason they participate is the traffic and incoming links that it can potentially bring). Another example of this is (and other sites like it) which rank pages in different categories. I suspect that a lot of people participate in these sites (and link to them) because they want to see how they rank with other blogs and have hopes of climbing the rankings.
  11. Create belonging/community – people like to belong and they desire community. Give them a place where they do have community (or at least feel that they have it) and they’ll quite often link to it from their blogs. For example, I find here at ProBlogger that people quite often link to the comments sections of my posts (more specifically to comment threads that they themselves have participated in) rather than the post itself. I also see this illustrated by a lot of bloggers who participate in (and link to) discussion forums.
  12. Design – those people clever enough to design something that others use in large numbers can do quite well out of it in terms of incoming links. For example a good blog theme/template (with an inbuilt link to it’s designer) that is picked up and used widely can create an avalanche of incoming links. I’ve seen a number of designers who have had their work picked up as default themes at comment upon the many many thousands of links that this brought them.
  13. Rants – there is something about a well written, well argued and passionate rant that is very link worthy. People get stirred up when you get passionate and the links will often flow as a result. Of course when you write a rant you need to expect that people will react both positively and negatively (and there is often fallout).
  14. Controversy – similarly, controversial posts tend to get strong reactions from those reading your posts. I discovered this very early in my blogging when I innocently wrote a short piece with some of my thoughts on the Iraq war on a Christian blog I was running at the time. I didn’t expect any reaction and was surprised to wake up the following morning to find it had caused a massive stir in the ‘God Blog’ community with hundreds of bloggers linking up either to support or criticise what I’d written. Again – controversy brings in all kinds of responses. Don’t do it just for the sake of being controversial unless you have very thick skin!
  15. Attack – while we’re talking about controversy – another common way to get attention for yourself is to pick a fight with another blogger in the hope of tempting them (and others) to ‘bite’ back. I’ve seen this approach get a number of emerging bloggers on the map in the past 12 months – but would warn those wanting to give it a go that there can be significant fallout from the approach and that you’ll want to consider whether you want to build your reputation around your snarkyness or some other characteristic. If you’re going to build a blog purely on snark you need to be ready for the snark to come back at you and should realize that it’s difficult to sustain.
  16. Shock – ok, I’m obviously pooling these together but using shock tactics is yet another linkbaiting technique that some people use quite effectively. People have been doing this for years in other mediums (‘shock jocks’ in Radio for example) so it is no wonder that they’re doing it on the web as well. Shocking via language, extreme views, showing controversial or titillating pictures or video etc all fall into this category. Once again, I’m not really into this type of blogging and wouldn’t want to build a reputation around it – but it’s definitely a tactic that some use with real effect.
  17. Research and Statistics – researching a topic that has popularity and that people can use in some way is another effective way to generate incoming links. While it’s may not be strictly research – Dave Sifry’s periodic ‘state of the blogosphere‘ posts are widely linked to and quoted from because he is presenting interesting statistics that directly apply to something people are passionate about.
  18. Give something away – think about the buzz that Oprah created when she gave every audience member a car a couple of years back and you see the power of what happens when you give something away. While giving every reader you have an extravagant gift like that might not be possible – the clever giving of gifts can definitely create a buzz.
  19. Usefulness – writing something ‘useful’ is a pretty general thing to say (and would be incorporated above in many places) however I think it’s worth saying. The more useful your content is to people the more likely they are to want to pass it on to others. Show someone how to do something, give them knowledge, entertain them and/or improve their lives and/or be better at something and you’ll be amazed at how they’ll rave about you.
  20. Cool Factor – as I look at what seems to get linked to by bloggers I’d say that a fair proportion of it isn’t particularly ‘useful’ (or anything else in this list) – it’s just ‘cool’. Of course ‘coolness’ is difficult to define or achieve (it seems to just happen) but if you are cool (or do something that is) you might just find yourself getting linked up to.

Like I said in my introductory paragraphs – a definitive list of linkbaiting techniques (and examples) is impossible to achieve. The above 20 types of linkbait are just the beginning of the ways that bloggers get links from other sites (sometimes they do it intentionally with the motivation to get links and sometimes its just byproduct). I’d love to hear your suggestions on linkbaiting techniques that you’ve seen used (or used yourself). Feel free to give an example or two also.

88 More ‘How To’ Articles – Group Writing Project Submission Part 2

It’s day 2 of this week’s group writing project and below you’ll find another 88 submissions (a total of 151 so far in the full list).

Thanks again to this week’s sponsors (New Homes, forums, Google Tutor and of the gifts that will be awarded to 5 random participants (full details of the $1800 of gifts up for grabs at the bottom of this post).

As usual – the submissions below are varied. We have a few non english blogs participating in this round which is great and a massive diversity in topics covered. I hope you enjoy them – I know I did when I surfed through them all this afternoon.

It’s not too late to participate – you’ve got two more days to get your submissions in by following the process outlined here. Enjoy!

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Opening Paragraphs that Hook Your Readers

Great post (as usual) by Brian over at Copyblogger titled 5 Simple Ways to Open Your Blog Post With a Bang.

While we all agree that the title is the most important element of a blog post in terms of getting it attention – it’s the opening paragraph that hooks people right in. Brian shares 5 techniques for doing this.

Motivations for Linkbaiting – Why Links are Good for Your Blog

This post is a continuation in this week’s series on linkbaiting. Previously we’ve talked about ‘what is linkbaiting’ and have asked ‘Is Linkbaiting good or bad?’ and today I’d like us to turn our attention to some of the reasons people do it.

While it’s worth remembering that linkbaiting is a term that describes many different practices there are a number of direct benefits of getting incoming links to your blog or website that come from most (if not all) of them.

Why do people engage in trying to attract links to their blogs? Here’s the two main reasons:

A. Direct and immediate Traffic

The most immediate benefit of an incoming link is the direct traffic that that link can bring you. This initial rush of traffic in turn leads to a variety of other benefits depending upon the blog including:

  • increased earnings (if you have a commercial blog)
  • new subscribers (to RSS feeds and/or newsletters)
  • new loyal readers (others will bookmark you and become regular readers)
  • secondary traffic (often after you get a link from one site you’ll notice a secondary round of links from others who came from the first links and have their own sites. They in turn send traffic and so it goes on)

This initial direct incoming trafffic is also an opportunity to win new loyal readers for your site (we’ll cover how to do this later in the series).

B. Search Engine Juice

A longer term benefit of an incoming link (after the initial ‘rush’ of incoming traffic) is that the links gained will help to grow your search engine ranking (often referred to as Google Juice).

While there are many factors that search engines use to determine how they will rank a web page – one of the most powerful elements is how many links point to it. Search Engines treat incoming links to your site like votes – (I’m over simplifying here) the more votes you get the more they’ll see others as valuing your page.

While there are also many other factors at play (including the ranking of the site linking to you, the words that they use and many more elements (more on SEO here) the number of links you get is a factor also.

Of course the higher your individual pages (and whole blog) rank the more ongoing traffic you’ll have.

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63 ‘How to’ Posts to Add Spice to Your Day – Group Writing Project Day 1

How-Toudpate: This project is now closed. See all 343 submissions to it here.

Today is Day 1 of our latest ProBlogger Group Writing Project and like last time the response has been very cool. The project topic was announced around 24 hours ago and I’ve accepted 63 submissions already (I say accepted because a surprising amount of people (around 10%) didn’t follow the guidelines for submissions and I had to say no – please remember to submit new posts not previously written ones – this is a project to practice your writing styles rather than just highlight old posts).

The quality of submissions so far is great and I’m sure you’ll enjoy surfing them. It reminds me just how much expertise there is in the blogosphere on a wide variety of topics.

Before I get onto the first round of submissions a quick mention of the sponsors of this week’s project. They are New Homes, forums, Google Tutor and (full details of the $1800 of prizes below). Thanks again to them for making this project all the more fun.

So here are the first round of submissions. As you’ll see the ‘How to…’ theme gives a wide scope for topics – never before have I assembled such a diverse list. It’s not too late to join the fun – do so by following the guidelines here. Here’s the first round of submissions:

Thanks everyone – great work!

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How to Integrate a Forum with WordPress

BlogHelper continues a great series of posts on WordPress with one on a topic that I get asked about quite a bit – Integrating a Forum with WordPress (it’s part of the group writing project – but so on topic for this blog that I thought it deserved a post of its own).

In the post ZMAng runs through a variety of options that bloggers have for such an integration including using external forum software and using WP forum plugins. It’s a really helpful outline of the options.

Chitika eMiniMalls Advice from Chitika

Ryan over at the Chitika Blog has posted some helpful tips for bloggers just starting out with Chitika in his Chitika eMiniMalls Blogging Toolkit post. It includes some nice tips for getting set up on different platforms as well as some more general tips.