Comments on: Tabbed Browsing Increase CTR on Ads at Top of Page

By: sandossu

sandossu — Thu, 05 Oct 2006 10:34:18 +0000

Great Idea :)

By: Chad

Chad — Fri, 29 Sep 2006 03:33:28 +0000

Darren – I don’t think tabbed browsers have little to do with it. Many sites these days user horizontal navigation so it’s enticing for users to click on these links thinking they will remain on your website. As we see this isn’t trues and I bet you they click a second time more out of frustration and/or lack of knowledge. Overall – good post as it brings up some good questions. Sometimes, we forget that most of the world doesn’t live in blogs and we need to think about how a typical web user navigates around.

By: Sherrill

Sherrill — Thu, 28 Sep 2006 00:57:16 +0000

I’m right handed and mouse with my left hand…which is sorta like peeing in the snow…it can be done but ya don’t always hit whacha aiming at…so I can see where the links at the top of tabbed browsers may get more clicks

By: Darren Rowse

Darren Rowse — Wed, 27 Sep 2006 22:18:35 +0000

As Jon says – adlink units don’t actually cost anyone anything if they are an accidental click. The first click doesn’t pay anything – it’s the second one that does.

By: Scott English

Scott English — Wed, 27 Sep 2006 21:36:20 +0000

I really don’t think that the focus here is on placing the Ads in a place where they will be accidentally be clicked (as some people seem to be concerned about), but on putting them in a visual hot spot – in this case at the very top of the page – which is a hot spot because this is where tabs reside. A person looking up at their tabs, the theory goes, is more likely to notice the ads up there.

Its definitely an interesting thought. Probably worth a try.

By: Darren McLaughlin

Darren McLaughlin — Wed, 27 Sep 2006 19:50:18 +0000

If you send Google low-quality clicks, they smart price you out of existence.

By: bernard

bernard — Wed, 27 Sep 2006 19:22:41 +0000

I believe the incidental clicks not to be the biggest part of the clicks. People click because they see the adlinks… with the odd one in between doing it by mistake.

By: Jon

Jon — Wed, 27 Sep 2006 19:22:07 +0000

for horizontal adlinks an accidental click won’t matter since they only pay after you click the second time…but if you put a regular AdSense ad up there, for sure you get accidental clicks. It happens to me on Statcounter once and I while…I feel bad for the ad buyer, but what to do?

By: Blaine Moore (Run to Win)

Blaine Moore (Run to Win) — Wed, 27 Sep 2006 18:49:22 +0000

I like the concept. Most of my users use IE 5 or IE 6 though, so it wouldn’t make a huge difference. Something to keep an eye on for demographics, though.

By: AhmedF

AhmedF — Wed, 27 Sep 2006 18:47:33 +0000

Yeah umm – aren’t those jus accidental clicks? If I clicked on it (by mistake) I would have pressed back in 0.1 seconds.

By: Erik

Erik — Wed, 27 Sep 2006 18:44:18 +0000

I’ve definitely caught myself accidentally clicking on ads that run across the top of the screen while I’m trying to use my tabs. Weblogs Inc has some of this if I recall correctly. I’ve tried to incorporate it onto my sites but haven’t found a look I like.

By: Darren McLaughlin

Darren McLaughlin — Wed, 27 Sep 2006 18:40:45 +0000

Almost all Adsense tweaks start out okay, and then sink into oblivion. One big ad above the fold is still my favorite.

By: chrispian

chrispian — Wed, 27 Sep 2006 18:04:32 +0000

I wonder what percent is accidental clicking trying to close or switch to another tab.