Linkbaiting seems to become a hot topic once again. Having enjoyed reading quite a number of really interesting posts on the topic in the last few days, I thought you would benefit from looking through them.

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I agree with jhay.

Search Engine Traffic should be considered as a bonus, in the process of building the blog content, it will happen automatically through the various links aquired by.

I think using linkbaiting to generate “temporary” traffic can cause all sorts of problems. However, providing good content gives a more “slow and steady” effect. I think that in the long run, that results in more subscribers, readers, and if a commercial blog, more revenue.

The tortoise and the hare analogy may seem trite, but provides a good example. Would one hot or controversial post make you subscribe to a feed and read it every day? Or is it more consistent, quality content that keeps readers?

I think the balanced and holistic way is great advice. Steady readership with some regular spikes seems like a more viable plan.