Brian’s released a new video over at Tubetorial in his 7 Steps to Creating and Selling Niche Information Products series. This one is on working out what to make your product about.
I like Brian’s approach because he doesn’t go in for the hype that surrounds a lot of information products and emphasizes that you need to produce something that is based upon the need of the customer.
While this is pretty basic business sense I think it’s worth stating over and over again both when thinking about information products but also when it comes to blogging.
Your blog will never be successful unless you’re writing about something that customers need or want.
He then goes on to share some ways to come up with ideas for info products (which can again be applied to choosing a topic for a blog). His main points:
- Improve on an existing topic
- Solve a New Problem
- Share existing expertise
He expands upon each in the video.