Comments on: CPC Ads Vs Affiliate Programs

By: Model Volume

Model Volume — Fri, 06 Mar 2009 10:17:51 +0000

Interesting to see various opinions. So for I have had minimal success with affiliate marketing compared to adsense. I think alot of it depends on your niche (web site subject matter) and the type of visitors you draw in.

By: Kenny Graves

Kenny Graves — Sun, 16 Nov 2008 02:43:22 +0000

I would think a mixed of all would be the best route to go. Why put your eggs in one basket? If I had enough traffic I would do pop-ips/CPm, CPC and affiliate marketing (CPA or per Sale)
That way you get a mix of all of them going at once. That imo would be the best route to go.

By: moonburst

moonburst — Tue, 01 Jul 2008 00:08:38 +0000

At the beginning, cpc would be a better deal for the beginner blogger seeing as how the blog is not yet set up with the network of people they are aiming for. After you have built up your network/readers, traffic, etc. you can choose a program that would be good for your blog. The more focused your blog is, the better your chances that affiliate programs will work out and the better your sales would be.

By: Work At Homes

Work At Homes — Fri, 22 Dec 2006 05:24:22 +0000

I suppose its a hard thing to decide which is better. I suppose it depends on your site audience. In theory CPC is great because it doesn’t have to wait for a sale conversion. But if you get your conversion level for the affiliate ads correct I suppose it can earn more.

I am only starting in this blogging world but hope to combine both together.

By: Terry Zulit

Terry Zulit — Mon, 11 Dec 2006 05:04:14 +0000

Here is rather long article all about my experience with Adsense income vs affliate commissions:

http://www.zulit.com/2006/12/10/the-super-affiliates-of-internet-marketing/

Terry

By: usqonbpwo

usqonbpwo — Tue, 03 Oct 2006 23:10:37 +0000

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By: Linda

Linda — Thu, 14 Sep 2006 06:21:05 +0000

Thanks for all the comments. I am just starting a blog, and you have all given me things to think about. I do think I want to get ads up right away. It seems like I may as well start from the very beginning. Visitors to the site (if there are any), will be used to the ad.

I thought that if you had adsense, that’s the only ads you can use on a site. Am I right?

By: Patrik

Patrik — Fri, 08 Sep 2006 20:22:34 +0000

I run a website about draw poker (in Swedish) and a couple of blogs. On the poker page I run mostly affiliate programs for poker sites. And on the blogs just one banner of adsense links.

The affiliate programs perform a lot better so far. It probably has a lot to do with more people visiting my poker site, more ads for the affiliate programs and that the adds offer something of value to the visitors. (Pokersites that they might not have heard of before, that also usually offer sign up bonuses)

So affiliate programs may not per se perform better than CPC programs, but in my case they certainly have performed much better. But it might just be that I so seldom update my blog ;)

By: George

George — Fri, 08 Sep 2006 19:58:25 +0000

One more thing I just was reminded of:

You should sign up for at least one affiliate program so you can put up an affiliate ad in the place of the public service announcements that Google displays when it is not serving ads on your blog.

By: George

George — Fri, 08 Sep 2006 18:49:16 +0000

I think PC Doc is correct. I have some blogs and sites that have made a little more money from affiliate programs than Adsense when the product I promoted fit in well with the readership.

On the other hand…

Adsense is much easier, because you don’t have to pre-sell. Also, (like Lindsay says) when you use affiliate programs you start to write posts to pre-sell another person’s product.

I used to make a good amount of money from ebay with one of my sites (more than my adsense earnings), but over the last year Adsense has far outperformed ebay. At this point, Adsense is the clear winner for me.

By: KimC

KimC — Fri, 08 Sep 2006 14:00:33 +0000

Your generalization sounds solid in theory: affiliate programs are better suited to sites with a loyal readership, while CPC works best if your site receives mostly search engine traffic.
Like most of the other commenters, I have gravitated toward one to the exclusion of the other, and according to your theory I picked the right one.
Have you considered taking a poll to check your theory? I would love to see the results.

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Fri, 08 Sep 2006 02:41:00 +0000

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By: UsedMac

UsedMac — Fri, 08 Sep 2006 01:12:41 +0000

My site is almost exclusively Affiliate except for one Google Ad. The Aff. links far outperform CPC in trials that I have carried out. It also helps to have a private offer aff. payout percentage worked out as well.

The site is http://www.usedmac.ca

By: Lewiston Idaho Web Design

Lewiston Idaho Web Design — Thu, 07 Sep 2006 21:22:56 +0000

I’ve yet to see any return on any of the affiliate programs I am assoicated with, but like someone mentioned before, I haven’t really made as big of an effort than I could.

By: Lindsay

Lindsay — Thu, 07 Sep 2006 20:02:13 +0000

Once you decide to promote affiliate programs, you find yourself writing content that is intentionally designed to pre-sell. Maybe that’s fine for you, but I know I’d prefer to write what I want without trying to sell things to my readers. Programs like Adsense allow me to do this, and there’s no need to tailor my content to achieve results.

By: Khurrum

Khurrum — Thu, 07 Sep 2006 18:32:28 +0000

I’ve seen a lot of adsense optimization tutorials but not many CPA ad optimization tutorials. Would the same stuff apply or would you need to coerce the readers to do the action?

By: John Hood

John Hood — Thu, 07 Sep 2006 18:11:53 +0000

I use a combination of affiliate advertising and CPC. The former is proving more successful!

By: The PC Doc

The PC Doc — Thu, 07 Sep 2006 17:59:00 +0000

It depends … if you have a product that you can sell via affiliate links that solves a problem that the user has, host it on a page that attracts visitors in high numbers (and you write good, compelling closing copy), you can make a good return (very good) with affiliate programs and CPC.

By: Josh Dorkin

Josh Dorkin — Thu, 07 Sep 2006 17:26:14 +0000

We use CPC and affiliates, and we’re well suited for affiliate advertising. It is not even a close comparison. CPC blows affiliate ad revenue out of the water. Just my observation

By: marc

marc — Thu, 07 Sep 2006 16:56:21 +0000

I intent to compare a view scheme over time. But first I have to draw attention to the blogs get meaningful numbers.So keep an eye on http://mastertheweb.blogspot.com/ over the next months ….