‘When the Wind Stops Blowing, Start Rowing’ – Darby Checkett, “Leverage”
Have you ever felt like the wind in your blogging ‘sails’ disappeared? Perhaps it’s time to start ‘rowing’.
Wind in Your Blogging Sails
Over my three years of blogging there have been many times where it felt like the wind was blowing and my blogs were moving forward at fast speed – almost without me doing anything to make it happen at all.
Perhaps you know the feeling?
You get in the groove with your writing, ideas just come, the writing of them is easy, readers respond, people link up, viral like traffic comes…. you feel on top of the world and blogging is a real joy.
Most bloggers have felt the wind blow at one time or another to some level. I still remember the first time it happened to me just a few weeks into my first blog when another blogger noticed me for the first time and sent me readers. For the first time people who were not family members or close friends were reading what I had to say. In the scheme of things it was just a handful of readers – but I didn’t care, my blog had caught a gust of wind and it felt good.
It’s a feeling that has happened numerous times over the years. Sometimes in relatively small ways and other times where it got so windy that it felt like it was blowing a gale!
When The Wind Stops
I’m sure most bloggers know this feeling also….
You can’t come up with anything to write about, bloggers block settles in, your readership seems to disappear over night, the search engines stop indexing you, something breaks on your blog and you wonder what you’re doing it all for.
I remember many times like this. One of the worst of them was the day my blogs fell out of the search engines just in time for the Christmas rush (something I’d been working towards for months). Traffic dropped significantly, comments dried up, earnings almost disappeared and I found myself with a massive dose of bloggers block.
Sailing with wind in your sails is a wonderful feeling. The efforts you do put in seem to be amplified as you’re propelled along by an external force that you have little control over. However it’s something that shouldn’t ever be taken for granted as in every blogger’s life there will come a time where the only way to move forward is to pick up some oars and start rowing.
Rowing a boat takes hard work and for the uninitiated (like me) it takes a lot of energy. Sometimes when you’re rowng it feels like you’re not getting anywhere.
‘Rowing’ a blog is similarly hard work. It’s no wonder that I see many bloggers giving up on their blogs when the going gets tough and when they realize there is no wind in their sails. It’s something I understand and have felt, having given up on numerous occasions – however sometimes rowing would have been a better option.
For example in the time I described above when I found my blogs dead in the water after problems with how they were being indexed in Search Engines I spent a few days moping around feeling sorry for myself and getting down. I considered throwing it all in for a day or two but then realized that it was time to get back to work.
I’d been taking the wind of SE traffic for granted for too long and made a decision to work my butt off to add different sources of traffic. I began to row…
For me ‘rowing’ meant numerous things including:
- building relationships with others in my niche – I began to talk more to them and do projects with them which in turn brought traffic
- writing content that was more useful – I renewed the efforts that I put into writing content that was more helpful to readers
- increasing my posting frequency – I realised that my posting frequency had dropped and that I needed to get my posting rate up a little
- SEO – I didn’t give up on search engine traffic and decided in this time to do a little research into how SE’s ranked sites and made a few tweaks
- diversification – I started a number of new blogs on different domains and on different topics at this time and decided never to rely upon one income source again
- developing reader loyalty – I started a number of programs to build reader loyalty into my blogs including competitions and newsletters
Some of the above worked well, other parts didn’t – however over the coming weeks and months I began to move my blogs out of the windless patch of the blogosphere that I had found myself in. I did it through sheer hard work and in time began to feel things pick up again.
‘Rowing’ in a blogging sense will no doubt mean different things to different people. What I did in getting my blogging going again won’t work for everyone (each blog is different and in the last couple of years the blogosphere has changed a lot and become a different place) but the principle of hard work in building a blog up doesn’t change.
If the Wind has Gone out of Your Blogging Sails maybe it’s time to pick up the oars and get back to some of the basics of blogging in an attempt to get the momentum back again.