This is a question I think that most bloggers would do well to ask.
We’re living in a time when ‘content’ is being produced in vast quantities by large numbers of individuals and organizations.
I heard recently on the radio that the internet now contains over 800 billion documents. Whether that number has any truth to it or not I don’t know (I suspect it’s a gross underestimate) – but I do know that there is ALOT of content circulating out there and that while blogging does give individuals a voice – in reality each post is just one in several hundred billion.
So the question is – what makes your blog unique?
I’ve written about this before so won’t go into great depth about it – however it struck me today that this question is not just a one off question – it’s one that should be asked on an ongoing basis.
The problem with producing content on the web is that it’s an ever changing environment with low barriers to entry where your idea can be unique one day and just another page of a genre the next.
One last thought….
Bloggers should probably ask this same question on two levels.
- What makes my BLOG unique? - A question to be asked every month or two
- What makes this POST unique? – A daily question that focusses upon the micro task of producing a single article.
What makes your blog unique? How do you differentiate it from the masses? What other examples of unique blogs are there?