Comments on: Closing the Deal – Persuasive Blogging Part V http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/ Blog Tips to Help You Make Money Blogging - ProBlogger Fri, 10 Feb 2012 17:04:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tony http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/comment-page-1/#comment-452017 Tony Mon, 28 Aug 2006 15:52:52 +0000 http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/#comment-452017 While I haven't read the staple of copywriting books I have delved into a few, and have been keeping tabs on the 'on-line' copywriting scene for a while (?10 years) in its variety of forms -- from 20 "bootcamps" to all day extravaganzas. The "funny" thing (not funny if you've spent sacks of cash) is that the fundamentals don't really change. At all. What seems important is how copywriting links with the over all strategy of direct marketing, where it really has a critical role. Integrating it into a larger DM strategy is where copywriting as Ogilvy, Halbert and all the rest seems to really shine. While I haven’t read the staple of copywriting books I have delved into a few, and have been keeping tabs on the ‘on-line’ copywriting scene for a while (?10 years) in its variety of forms — from 20 “bootcamps” to all day extravaganzas.

The “funny” thing (not funny if you’ve spent sacks of cash) is that the fundamentals don’t really change. At all.

What seems important is how copywriting links with the over all strategy of direct marketing, where it really has a critical role.

Integrating it into a larger DM strategy is where copywriting as Ogilvy, Halbert and all the rest seems to really shine.

]]> By: Darren Rowse http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/comment-page-1/#comment-451404 Darren Rowse Mon, 28 Aug 2006 05:28:41 +0000 http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/#comment-451404 Tony - interestingly I came across AIDA halfway through writing this series. Looks like whoever came up with the communication wheel that I was taught based it on AIDA (or the other way around). Tony – interestingly I came across AIDA halfway through writing this series. Looks like whoever came up with the communication wheel that I was taught based it on AIDA (or the other way around).

]]> By: Tony http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/comment-page-1/#comment-451356 Tony Mon, 28 Aug 2006 05:04:22 +0000 http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/#comment-451356 Hey Darren, Sounds like your points are based on the "AIDA" formula -- Attract Interest Desire Action Funny how some of the "classic" copywriting techniques show up in a 21st century mode of communication, isn't there? :) Hey Darren,

Sounds like your points are based on the “AIDA” formula –

Attract
Interest
Desire
Action

Funny how some of the “classic” copywriting techniques show up in a 21st century mode of communication, isn’t there? :)

]]> By: Bloggers Buzz » Blog Archive » Persuasive Blogging Part V - Closing the Deal http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/comment-page-1/#comment-450224 Bloggers Buzz » Blog Archive » Persuasive Blogging Part V - Closing the Deal Sun, 27 Aug 2006 07:01:50 +0000 http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/#comment-450224 [...] Darren Rowse finishes his Persuasive Blogging Series with part 5, Closing the Deal: The last step in the process to writing a persuasive blog post is to lead your readers to a point of commitment to the action that you’re asking them to take. [...] [...] Darren Rowse finishes his Persuasive Blogging Series with part 5, Closing the Deal: The last step in the process to writing a persuasive blog post is to lead your readers to a point of commitment to the action that you’re asking them to take. [...]

]]> By: My New Choice http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/comment-page-1/#comment-449134 My New Choice Sat, 26 Aug 2006 19:13:14 +0000 http://www.problogger.net/archives/2006/08/26/closing-the-deal-persuasive-blogging-part-v/#comment-449134 This series really hit home for me and has given me a fresh approach to my own blogging. There were some aspects of the process that I feel were already being incorporated but by combining all of those elements together, I think it will make for a much more enjoyable blog. I'm sure that I will be making many references back to this series as there are things that I probably missed in the first read. Thank you for providing this series. This series really hit home for me and has given me a fresh approach to my own blogging. There were some aspects of the process that I feel were already being incorporated but by combining all of those elements together, I think it will make for a much more enjoyable blog.

I’m sure that I will be making many references back to this series as there are things that I probably missed in the first read. Thank you for providing this series.

]]>