Written on August 19th, 2006 at 12:08 am by Darren Rowse
Washington Post Launches Sponsored Blogroll Ad Network
Steve has picked up on the story that the Washington Post has launched a service to help marketers find blogs to advertise on. It’s called Sponsored Blogroll.
They are building a network of bloggers to participate. Marketers can browse bloggers in the network and WP’s sales team will sell ads for you. WP and the blogger splits the revenue (no mention of what the split is).
The additional attraction to joining the network for bloggers however is that those participating get a rotating link to their blog on the WP’s homepage.
They seem to be looking for blogs in the fields of Technology, Business, Health, Automotive and Travel at this point.
It’s definitely an interesting system that goes a little further than most other blog advertising systems that I’ve seen (in that it not only makes you money but potentially sends you traffic) and one I’ll be keen to check out.
7 Responses to “Washington Post Launches Sponsored Blogroll Ad Network”
sanjen
August 19th, 2006 1:03 am
I’m interested to know how they plan on pricing the ads on the blogs? Traffic, Influence, Page Rank, Blog Size?
Hopefully they’ll say more as the program develops. It appears to be a good idea and if it works it can become a nice little earner for the Washington Post and struggling bloggers :) alike.
Shirazi
August 19th, 2006 1:11 am
Very interesting. Every day blogging is opening new avenues.
Jeff Burkett
August 19th, 2006 1:18 am
Sanjen hit the nail on the head with his comment. Not only is pricing going to be a challenge, but the volume of blog submissions has been very high and it is a lot of information to sort through.
That for the post Darren!
Jeff
Jim Logan
August 19th, 2006 2:24 am
I can’t speak of the details about the commercial aspects, but can attest to increases in traffic. My Cash Flow blog at AllBusiness.com was picked up in this program at WashingtonPost.com. For a subtle listing, you can clearly see the increase in traffic.
engtech
August 19th, 2006 3:54 am
How are the blogs supposed to be hosting the ads? Javascript?
Razib Ahmed
August 20th, 2006 7:41 pm
“It’s definitely an interesting system that goes a little further than most other blog advertising systems that I’ve seen (in that it not only makes you money but potentially sends you traffic) and one I’ll be keen to check out.”
Yes, Darren great news for the bloggers. Will you join? I could see http://www.creative-weblogging.com, http://www.bootsnall.com and http://www.allbusiness.com as beta partners. Interesting.
Helen Price
August 24th, 2006 9:07 pm
I think trafficv is more likely to base price on.
Leave a Reply