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Washington Post Launches Sponsored Blogroll Ad Network

Picture 11Steve has picked up on the story that the Washington Post has launched a service to help marketers find blogs to advertise on. It’s called Sponsored Blogroll.

They are building a network of bloggers to participate. Marketers can browse bloggers in the network and WP’s sales team will sell ads for you. WP and the blogger splits the revenue (no mention of what the split is).

The additional attraction to joining the network for bloggers however is that those participating get a rotating link to their blog on the WP’s homepage.

They seem to be looking for blogs in the fields of Technology, Business, Health, Automotive and Travel at this point.

It’s definitely an interesting system that goes a little further than most other blog advertising systems that I’ve seen (in that it not only makes you money but potentially sends you traffic) and one I’ll be keen to check out.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. sanjen says:

    I’m interested to know how they plan on pricing the ads on the blogs? Traffic, Influence, Page Rank, Blog Size?

    Hopefully they’ll say more as the program develops. It appears to be a good idea and if it works it can become a nice little earner for the Washington Post and struggling bloggers :) alike.

  2. Shirazi says:

    Very interesting. Every day blogging is opening new avenues.

  3. Jeff Burkett says:

    Sanjen hit the nail on the head with his comment. Not only is pricing going to be a challenge, but the volume of blog submissions has been very high and it is a lot of information to sort through.

    That for the post Darren!

    Jeff

  4. Jim Logan says:

    I can’t speak of the details about the commercial aspects, but can attest to increases in traffic. My Cash Flow blog at AllBusiness.com was picked up in this program at WashingtonPost.com. For a subtle listing, you can clearly see the increase in traffic.

  5. engtech says:

    How are the blogs supposed to be hosting the ads? Javascript?

  6. Razib Ahmed says:

    “It’s definitely an interesting system that goes a little further than most other blog advertising systems that I’ve seen (in that it not only makes you money but potentially sends you traffic) and one I’ll be keen to check out.”
    Yes, Darren great news for the bloggers. Will you join? I could see http://www.creative-weblogging.com, http://www.bootsnall.com and http://www.allbusiness.com as beta partners. Interesting.

  7. Helen Price says:

    I think trafficv is more likely to base price on.