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AdSense Add Individual Ad Performance Tracking

Google Sm-2I just noticed on the AdSense What is New Page for August that in addition to the new way of setting up search to show on your own domain that they’ve added an extra option for viewing stats in advance reports.

Now instead of just viewing impressions either by ‘ad unit’ or ‘page’ publishers now have the option of viewing their stats by ‘individual ad’.

You see the options in the ‘Show Data by’ drop down menu.

The new option allows you to see your stats (CTR, eCPM etc) for each individual ad shown on your site. So on a skyscraper ad unit where 4 individual ads might be served to your blog this counts as 4 individual ad impressions. Alternatively if you view by ‘ad unit’ it would count as 1 impression and if you were to view by ‘page’ even if you had multiple ad units on the page it would only be counted once.

Confused?

Google explains it elsewhere by explaining each of the three options like this:


• Page reports will show an impression every time a user views a page displaying Google ads. We will only report one page impression no matter how many Google ads are displayed on a page. For example, if a page with one half banner and one vertical banner is viewed once, we will display one page impression.

• Ad unit reports will show an impression every time a user views a Google ad unit on your page. For example, if a page with one half banner and one vertical banner is viewed once, we will display two ad unit impressions.

• Individual ad reports will show an impression for each individual ad that is shown in any ad unit. For example, if a page with one half banner and one vertical banner is viewed once, it will generate three ad impressions.

I generally look at my stats in ‘Page’ mode and rarely switch out of it. I guess it’s personal preference really as I know of other publishers who’ve preferred ‘Ad Unit’ stats.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Kitarist says:

    at last we are able to put googles searche results on our site ;) thats a big plus!!! because we arent making visitors to leave our site.

    good post keep em comin

  2. Jack Dukun says:

    Thanks for your info.
    I will check my adsense cause i never check my adsense account every day.

  3. Duncan says:

    Very, very nice.

  4. maxpower says:

    Hopefully people will use this to actually remove ad units from their pages. Its no use taking up screen real estate with ad units that don’t perform!

  5. Mike says:

    Hey, I finally noticed something before you. I saw that a couple days ago. I gotta remember to start blogging about stuff like that when I find it…or at least email somebody and make them write about it.

  6. Fact says:

    Over here is not showing much stuff. May be because I have a small number of impressions so will give it a few more days.

  7. It’s always amazing how many of your popular posts are simply information from google’s pages wrapped up in friendlier language!