I had an email earlier today from a reader who asked an interesting question that got me thinking.
He’s just started a new blog and was asking what type of posts he should put up first? He had decided upon a niche or focus for the blog and his first hunch seemed to be to write a long post that covered pretty much the whole niche with lots of tips on many aspects of it (it’s hard to describe it without giving away his niche – a good one).
The alternative was to write lots of smaller posts focussing upon the different aspects of the niche.
My reactions to his question were a little mixed as I thought through the pros and cons of either approach. I’m still pondering the question and thought I’d do a little thinking out loud:
The Good things about good long ‘uber-posts’:
- they demonstrate you have a knowledge of the niche
- they show you have something to say of worth (expertise even)
- they can be useful in defining your blog’s niche/topic




My name is Darren Rowse and I’m a full time Blogger making a living from blogs like 