Comments on: How I’d Optimize PerezHilton for Advertising – Case Study

By: sarah

sarah — Sat, 03 May 2008 22:43:39 +0000

Chip, this article and the responses were written two years ago. The Perez site you see now is not the same one that was there when this article was written.

By: chip

chip — Mon, 14 Apr 2008 22:14:55 +0000

You guys crack me up. He’s the best at what he does and obviously doesn’t need any unsolicited advice. Pick a site that could use help… this guy is on top of his game. Yea his colors are off and the site us cluttered at times, but he knows his audience and he is killing it. Your points are valid but they don’t apply here. He’s #1 and he knows exactly what he’s doing. I could comment on changes to google’s site or how youtube could improve their views, but why? They’re #1 and they don’t need my help. Mario (a.k.a. Perez) doesn’t need an armchair quarterback – he needs someone with a very large truck who can help him deliver daily mounds of $$ to the bank.

By: bernard

bernard — Sat, 29 Jul 2006 20:23:07 +0000

Darren, regarding “Forums can be difficult to monetize”, in fact I found them much easier to monetize if well placed (see google’s heatmap which you posted). For me personally the good results with adsense on my forums (x6 compared to the rest of my sites) were the main reason to keep them up as they were eating bandwidth.

In fact I plan to invest in more forums to see how I can create extra income there.

By: James

James — Thu, 27 Jul 2006 04:52:03 +0000

I would be very interested to know what the scoop is on using images. There are a ton of celebrity blogs out there…and you never know where the pictures originally came from. I’m guessing a lot of celebrity bloggers just blog and hope they don’t get sued?

By: razib

razib — Wed, 26 Jul 2006 09:46:00 +0000

1 million hit is a superb thing for any blog. I get 250+ hits these days and when I get 500+ hits any day, I get so happy.

By: Calgary Rocks

Calgary Rocks — Wed, 26 Jul 2006 05:12:18 +0000

It is a nasty design. Cluttery. A better design and with your tips I bet they would increase their earnings 3 – 4 fold minimum.

By: Bruce

Bruce — Wed, 26 Jul 2006 01:22:40 +0000

I’ve started using Right Media instead of Fastclick and it has been able to monetize my international traffic pretty well. Perez should check that out. That being said, Adsense is certainly a less intrusive format compared to visual ads on a blog.

By: Joe H

Joe H — Tue, 25 Jul 2006 23:27:54 +0000

Darren excellent site with excellent information. You’re not doing so bad yourself, 4000 hits a day is great.

You have a more targeted audience than Paris Hilton. Besides, how many ads is a 15 year old going to click on anyway. On second thought 1 million hits a day is a lot.

I anxiously await getting 100 hits in 1 day.

By: Darren Rowse

Darren Rowse — Tue, 25 Jul 2006 22:18:22 +0000

Jon – where is the best position? Well it varies a lot from blog to blog but some good spots are between posts on the front page, at the top of individual posts in content, directly under content…. basically as close to content as you can get.

Bank Locator – I think this is worth more than a few hundred dollars to them. If they put it in place with their million readers a day it’d be worth tens of thousands of dollars I’d suspect.

Darren – TLA would do pretty well. The link value calculator says they could be worth over $500 per month per link depending upon how many links they sold and where they positioned them.

By: Darren

Darren — Tue, 25 Jul 2006 22:05:31 +0000

Darren, what would you think about placing Text Link Ads on this type of site? They pay pretty well for some of my small sites, although it does seem to depend upon the niche.

By: Minic Rivera

Minic Rivera — Tue, 25 Jul 2006 19:46:54 +0000

I also noticed that his blog background shows a wallpaper of Sidekick 3 :)

By: Bank Locater

Bank Locater — Tue, 25 Jul 2006 18:56:21 +0000

I would like to see what Perez thinks about these ideas.

You just gave him a free consultaion which is surely worth at least a few hundred dollars.

I read this perezhilton.com almost every day.

I noticed that he also includes product placement in his blog posts for free schwag (clothing).

By: Jon

Jon — Tue, 25 Jul 2006 17:39:22 +0000

Darren, Where have you seen the best conversion for placing adsense your blogs.

1. On the front page, in between posts, under the comments link

2. On the post page before the comments and before the related posts? ( how do you add that before the related posts, are you doing it in your single.php and what part of the code?

I have noticed that not a lot of people put adsense between their posts on their homepage, yet if people hit your homepage and dont go through to read the rest of your post and you only have adsense on the post page.. that could potentially mean a loss dont you think?

I would be interested in knowing what plugins your using darren to insert adsense into your posts themselves or are you hard coding that?

By: Joseph Williams

Joseph Williams — Tue, 25 Jul 2006 17:27:24 +0000

Very interesting suggestions for perezhilton. I’m always curious how the problogger would monetize different sites.

By: Brian

Brian — Tue, 25 Jul 2006 16:49:49 +0000

Marketing at it’s best !!! How could you argue the success of this blog ?

By: GiladG

GiladG — Tue, 25 Jul 2006 16:46:52 +0000

I think this blog hasn’t reached it’s fullest potential (traffic-wise). It’s exposure here in the US is only growing, radio stations starting to plug his name and quote his posts, and most importantly he has a reality tv show on the way…

Definately amazing.

By: arieanna

arieanna — Tue, 25 Jul 2006 16:44:37 +0000

It is arguably one of the largest blogs in the entertainment industry, but the blogger gets a lot of flack for the practices the blogger has used to grow.

The biggest problem is that a lot of pictures are taken from forums or sites, or even emailed in, without attribution. One, it’s not a good practice and does not fare well with bloggers who get no return for their own efforts. Two, it means any blogger who then wants to use that photo feels uncomfortable not knowing how to attribute it.