The following is an answer from Guy Kawasaki responding to my one question interview question of what he’d do differently if he had to start his blog over again.
I have a slightly different take on this. If I could start all over again, I would not have created a web site (ie, www.guykawasaki.com). I would have started with a blog and used my siderail for all the “brochure” functions of
As I look back, I have done almost nothing to my site for the past eighteen months. By contrast, I change my blog about every eighteen hours. Five hundred people used to visit my site per day. About 10,000 people visit my blog or subscribe to a RSS or email feed per day. A blog is much more useful than a web site for my needs.
Getting back to your actual question, I don’t think I would do much differently other than starting to blog sooner. TypePad was a good choice–and continues to be. I have embarked on a search for the perfect HTML editor, but the combination of Nvu and MarsEdit seems to be doing the trick. I still don’t understand all the tagging and search engine stuff, but that’s just a matter of time.