One of the most effective ways to make money with a blog — and a method that is gaining steam — is product blogging. Essentially, your blog is built around selling one or more products, either directly from you or via affiliate programs and joint ventures with others.
There’s many ways to go about this. You could have a blog designed to promote information products that you have created — such as ebooks or audio/video products — that go into much greater detail about the subject matter than your free posts provide. You could do the same with other people’s information products via affiliate programs.
Or, your blog posts themselves could be designed to promote your catalog of software or hard goods directly. Some people like to call this catablogging, and again, you could do a catablog with affiliate programs if you don’t have products of your own.
And of course, there are endless combinations and hybrids that you can come up with.
Whatever your product blogging model, one crucial skill will determine whether you make an optimal amount of cash for your efforts. You’ll need to be able to craft words that sell, which is a nice definition of the art and science of copywriting.
In my next couple of guest posts here at Problogger, I’m going to do case studies on two different approaches to product blogging. Then I’ll follow up with a look at product blogs powered by affiliate programs, which anyone can start up quickly and, if done correctly, very profitably.
If you’re not familiar with the basics of copywriting, feel free to check out this introductory copywriting tutorial I put together over at my place. Copywriting skills are an essential element to the new conversational style of blog marketing, and this free tutorial should get you up and running in no time.