OK, the question “What would I have done differently” is a toughie. I have found blogging a blast pretty much since the day I started. So I dont exactly look back on it with any big pang of regret.
I think there’s one mistake I always make, and a lot of people do the same: writing “something that is not unique”. I still do it far too often.
By this I mean, there are two basic types of blog posts:
1. “Generic“. The kind of blog post that could have been written by anyone ["Scoble quits Microsoft. Everybody is talking about it" etc].
2. “Unique“. The kind of blog post that could only have been written by yourself. Your own, unique, twisted inner voice shining through. Those are far more rare, and far harder to write.
So overall, I’d say my main regret is spending so much time cranking out “generic” posts, when the energy would’ve been better spent just on “unique” posts. But that is as true today as it was 3 or 4 yers ago.