Comments on: The Impact of AdSense Ad Positioning

By: Google Adsense Ad Positioning | Paid Marketing

Google Adsense Ad Positioning | Paid Marketing — Wed, 12 Jul 2006 01:50:39 +0000

[...] Found a great article on Problogger where Darren read some informative information on Seth Godins’ blog about positioning Google Adsense ads on different sections of your web site. Normally, I would link directly to Seth’s blog, but Darren has some great ‘related post’ links on other topics of Adsense positioning below the post.. this is a great way to get more in depth information about testing ads on your site. [...]

By: blogHelper » Recent Google News Bites

blogHelper » Recent Google News Bites — Fri, 30 Jun 2006 17:24:37 +0000

[...] AdSense Ad Positioning: Squidoo Case StudySeth Godin – the man behind Squidoo – recently posted on the results of their repositioning of the AdSense ads on Squidoo pages. As expected, the change from sidebar positioning to in-content positioning increased clickthrough significantly. The interesting thing is that normal content links also increased along with it. Seth Godin suggests that the AdSense ads increase reader “confidence” and thus, clicks on content links. News via ProBlogger. [...]

By: Brian

Brian — Fri, 30 Jun 2006 14:22:19 +0000

Hi Darren, I discovered Problogger last week and now I’m addicted. I read it first thing every morning. Thanks for all the great info.

By: Internet Junkies » Blog Archive » Cool down bloggers

Internet Junkies » Blog Archive » Cool down bloggers — Fri, 30 Jun 2006 06:17:15 +0000

[...] Found at copyblogger via problogger, it reminds me of millions of posts about the howto and don’t do’s for bloggers, i get rid of those thingies, because everybody knows anything about nothing, btw: if you frequently check posts e.g. on problogger, you’re reading the post, BANG, there is an adsense adshit appearing in the middle of the post!!! Ok, guys, i understand that you want make money with your writing, but PLEASE not in the middle of your posts… Darren Rows from problogger wrote an article about it, where he mentioned Seth godin from Seth’s Blog. [...]

By: Milo

Milo — Fri, 30 Jun 2006 00:53:28 +0000

Thanks for the link Darren.

By: eSearing

eSearing — Thu, 29 Jun 2006 23:01:40 +0000

But as a Squidoo writer I was a little annoyed they did not give me the option to suppress the ads above my content. And I’m not opposed to advertising.

The other thing they did poorly was stack a 250×250 2 ad box where they could have used a 468×60 box and been less intrusive.

My Squidoo – ChickSingerSongWriters

By: Dirk Vansina

Dirk Vansina — Thu, 29 Jun 2006 20:58:17 +0000

It saddens me that all these people only think about money and making the most profit they can…

I have +/- 85 000 uniques a day and I refuse to place more ads then necessairy.(only to pay the hosting bills) And this is why I have a lot of visitors: it’s about the visitors, not the money.

real problogger,
Dirk Vansina

P.S. The industry standard depends of the type of your site. For personal blogs it should be 4-6 cents/click. Adsense doesn’t follow the standard. Adsense is destroying the industry and rates will drop in the near future.

By: Joel Comm

Joel Comm — Thu, 29 Jun 2006 15:06:43 +0000

Welcome to the party, Seth!

By: Jason Haley

Jason Haley — Thu, 29 Jun 2006 15:06:23 +0000

Interesting Finds: June 29, 2006 AM edition…

…

By: Darren McLaughlin

Darren McLaughlin — Thu, 29 Jun 2006 14:54:24 +0000

I’ve spent the last few weeks experimenting with ad placement. I actually blogged about it today. I made a few simple changes that produced a quick 600% increase in CTR. Always tweak the ads.

By: Jason Brown

Jason Brown — Thu, 29 Jun 2006 14:15:56 +0000

Great points,

I feel people all to often throw up Adsense ads in one place and forget about it, never testing how much more they could make with some testing and tracking.

There really needs to be a guide on testing and tracking your ad campaigns.

By: pcunix

pcunix — Thu, 29 Jun 2006 13:03:40 +0000

I left my right hand column but added a rectangle ad in the text. (you can see a good example at http://aplawrence.com/Lighter/louella_slaton.html )

Interestingly, ad income improved, but it’s the right hand column ads that went up – as though the in-text ad causes them to notice the column ads.

The column ad is usually my top performer, but the others seem to be important.

By: Workplace Life

Workplace Life — Thu, 29 Jun 2006 11:56:18 +0000

Interesting, you would think a major undertaking like Squidoo would have had this ad placement in mind from day one.

I’m not sure I buy the whole “People will come back because you’re secure in the fact that you have competition” theory, but I too would like to see how this pans out.

By: Darren Rowse

Darren Rowse — Thu, 29 Jun 2006 11:33:24 +0000

littlemummy - it varies so much from blog to blog. I have some blogs that earn alot more from AdSense, others that do really well with chitika and others that do much better with affiliate programs. You might find the posts on making money in my blogging for beginnners series helpful. Milo - check out this post on the topic of CTR

By: Milo

Milo — Thu, 29 Jun 2006 11:13:19 +0000

Darren — What is the industry standard click through rate? Sorry for being naive. :)

By: littlemummy

littlemummy — Thu, 29 Jun 2006 08:55:50 +0000

Hi I’m pretty new to the whole blogging thing (4 months so far… but many many hours!!) I have recently started a mums directory predominantly for UK readers and have been using some different ways of monetizing and I was wondering….

adsense v affiliate programs (where you get a percentage of sales revenue)… what works best and on what types of sites?

I’m using both at the moment but it could take months before I can really see which is the best so has anyone got any advice or views on this?