Written on June 27th, 2006 at 09:06 am by Darren Rowse
ProBlogger Demographics – MSN adCenter Style
MSN’s AdCenter predicts that 60% of ProBlogger’s readers are male with the biggest readership in the ‘under 18 years of age’ range.
Hmmmm – the gender one might be right (my gender poll found that 72% of readers were male) but the age range has got to be out. I do know of a number of teen readers but from what I know they are in the minority.
Find out what demographics adCenter predicts that your blog has here. Found via Duncan.
19 Responses to “ProBlogger Demographics – MSN adCenter Style” - Add Yours
Squirrelinabox
June 27th, 2006 9:20 am
Interesting tool, though it predicts just about all my websites having mostly a female demographic. Even my technology site had something like 60-40 in favor of women. My only site that came out in favore of males was a strictly gaming website, but even then it was only 65-35 when I thought it would be more like 85-15.
I’m not sure how accurate the tool is, but if it is accurate, it definitely gives me something to think about.
Basic Thinking Blog » adCenter: Microsofts Verhältnis zu Google
June 27th, 2006 9:56 am
[...] via ProBlogger [...]
Dharmesh Shah
June 27th, 2006 9:58 am
For some reason, AdCenter thinks *all* (100%) of my readers are female.
Very strange.
Leon
June 27th, 2006 10:17 am
Cool tool. My blog has mostly male readers.
» Ian’s Messy Desk Demographics - according to MSN adCenter Ian’s Messy Desk
June 27th, 2006 10:44 am
[...] Link from Darren [...]
Jon
June 27th, 2006 11:12 am
Maybe they were counting me as 3 teenagers :) …my wife would probably say that’s about right!
Stuart
June 27th, 2006 12:35 pm
Perhaps many of your older readers are already into their second childhood :)
Tillerman
June 27th, 2006 1:05 pm
The small print at the bottom of the page says, “The statistics on this page are based on undisclosed size of sample data and are for proof of concept only. Actual results may vary.”
Am I right in thinking that when translated from Microsoft-ese to English this means, “We made the numbers up and are only kidding”?
Chris Howard
June 27th, 2006 1:07 pm
I think this is dodgy to say the least. Putting or local newspapers into it, The Age (a broadsheet) came up as a site for under 18s, putting The Herald-Sun (a tabloid) in, it came up as for over 24-35 year olds.
michael’s thoughts » Microsoft adCenter Labs: Demographics Predictions
June 27th, 2006 1:45 pm
[...] I saw this on ProBlogger and thought it was very cool. Microsoft has a proof of concept site here where you can enter in a query or a URL and it will predict the gender and age breakdowns of likely readers/searchers. [...]
feroz
June 27th, 2006 1:48 pm
well may i know after when did u started blogging n how much do u earn per day n i really like your blog
Dave Starr
June 27th, 2006 2:19 pm
I ran this against a currently tiny blog that I am planning to build up. Virtually every word on the site is oriented toward retirement. The tool claims most of my readers are teens and mid-twenties. Either I’m wrong about how interesting retirement issues are to the iPod set (when i was twenty I couldn’t spell retirement. let alone read about it) or MSN’s data is seriously skewed.
It also apparently could not process a more substantial sized blog … perhaps becuase it’s in a sud domain folder?
Not too impressive of atool at this stage.
Beta Alfa 2.0 » Demografiska förutsägelser
June 27th, 2006 3:42 pm
[...] Att ta siffrorna som ett sanningens facit kanske man inte skall göra. Ta dem som en indikerande siffra med en nypa salt som ProBlogger gör. [...]
Paowiee
June 28th, 2006 12:32 am
I wonder if that’s any way near accurate haha I tried it for my blog and the numbers are close to Darren’s… really strange
Make You Go Hmm: » Hmm quickies #30
June 28th, 2006 11:27 am
[...] – Find out what Microsoft adCenter Labs thinks your website gender distribution is like. Darren has 60% men and Duncan has 92% women. Looks like we men have a slight edge here according to adCenter Labs: [...]
Demographic Prediction from adCenter Labs » @ Ambot ah! [ technology news and reviews ]
June 28th, 2006 3:58 pm
[...] { Got this from Darren. } [...]
Ihr seid alle 18-24 Jahre alte Männer : Bundesliga-Blog
June 28th, 2006 5:51 pm
[...] Nettes Tool, das würde ich gerne von Google sehen, die mir doch wesentlich mehr Besucher schicken als Microsofts MSN. Das Tool findet man übrigens hier und von wem ich das jetzt akut habe, weiß ich nicht mehr, aber auf jeden Fall auch von Darren. Bisher keine Kommentare [...]
DesWire.com
June 28th, 2006 8:11 pm
Well, Darren…at least I’m a male below 18…Lolz
Sean Blanda
June 30th, 2006 2:20 am
Well, you have one 19 year old reader here.
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