Ever wonder how much traffic the top keyword position on Google can bring in on a keyword?
Chris Smith sheds a little light on the topic and gives an example of one site he was working on that had a very popular term (which he calls ‘term X’ that fell from 1st to 2nd place for a few days:
‘I can tell you that our site receives approximately 30k of visits on average per day from Google, just from keyword searches for Term X. There’s typically one or two Sponsored Links just above us on the SERP, and a few Sponsored Links on the right side column, too.
When we dropped to second slot on the SERP for Term X, we lost approx 18k of visits per day. So, there it is: the difference between the number one slot and the number two slot for a major keyword term comes to about a 60% change in visits!’
He then finds terms that have similar levels of searches on Google Analytics to his ‘term X’ to show what other types of terms would be getting 30,000 or so visits a day from Google.
Now I’m not sure how accurate all his analysis is but it does show the power of being well ranked for popular terms can be!