The Chitika blog today is announcing CNET Co-branded eMiniMalls Units.
Maybe it’s a little late at night for me but I don’t quite get it. They write:
“We are thrilled to announce the release of Chitika| CNET co-branded eMiniMalls units featuring best deals, promotions, offers and paid listings from hundreds of name brand merchants along with expert product reviews from CNET editors.” It will apparently mean “More deals, offers, and promotions for website visitors and increased revenue for our publisher clients!”
Ok I see the CNET logo but I don’t seen any reviews on the ad and I’m not sure if I’d really want them on ads on my blogs anyway as I doubt there’d be any payment for a click on them.
They finish their announcement post with:
“We are selectively integrating offers and promotions from CNET across the eMiniMalls network mainly on technology and consumer electronics related content pages.”
I’d be interested if anyone else can discern what that actually means for publishers? Hopefully someone from Chitika will clarify how publishers will benefit from it. For all I know it could be a great move for us but at a first glance it just seems ‘odd’.
I’m also interested to know if publishers have the option to switch the cobranded ads on and off or if whether they appear is determined solely by Chitika. While I’ve got nothing against CNET I know of some bloggers who would be dead against promoting them after dealings with them and I wonder how many content providers will be wanting to promote a competing content provider on their blogs? I guess it will depends upon what the rewards are.