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Making Money Blogging Without an Ad in Sight

Money-Blogging-3One of the distinctions that I’ve made previously about blogging for money is that there are Direct Methods and Indirect Methods for doing so. Direct methods are where blogger makes money FROM their blog and Indirect methods are where a blogger makes money BECAUSE of their blog.

ProBlogger.net tends to focus more upon direct methods but I’m increasingly finding examples of bloggers who are using indirect methods.

Probably one of the most prominent examples of a blogger making money because of his blog (among other things) is Seth Godin.

The most recent indirect money maker for Seth is a couple of seminars that he’s running in June. The first seminar is a 12 seat seminar (very exclusive) which costs $3995 (USD) per person. The second seminar is a 60 seat seminar at $950 per person (discounts for multiple attendees from the one company).

Now Seth’s ability to hold seminars that attract people willing to pay that much for his time doesn’t only come from writing his blog (he’s written numerous books – many of which he gives away free online – and regularly speaks at conferences etc) but his blog is part of his approach to raising his own profile which results in many income earning possibilities.

The only ‘ads’ on Seth’s blog are for himself and the products that he sells. No AdSense, no affiliate programs, no banner ads – just Seth.

Seth embodies the ‘give it away‘ strategy that many bloggers making money indirectly from blogs use. In giving useful, unique and free content to his readers in his books, e-books and blog and by encouraging his readers to pass it on he continues to expose his ideas and personality to more and more people. Along the way the income generating opportunities arise and he’s able to sustain himself for the next round.

Alternablog: Mobile Blogging

This post has been submitted by regular contributor – Aaron Brazell

For the most part, when people talk about blogging they are talking about a very conventional style of communication which describes what most of us are used to – a top-down, linear mostly text medium. While this is the most common blog type, there are other varieties as well. We know about these, for the most part: podcasting, photoblogging, moblogging and videocasting, to name the most common alternablogs.

During the next few weeks, my column will revolve around exploring some of these alternate blogging types, some of the benefits to them and entry into that blog mode.

Moblogging
Mobile blogging, or moblogging as it is called, is a rapidly growing phenomenon where bloggers can submit entries via mobile phones, PDAs and Blackberrys or other mobile device. The idea is really quite simple – journalize where I am.

While I have dabbled in moblogging a little bit over the years, it isn’t something that I’ve taken to. But increasingly, more people are. WordPress offers built in mobile support. A blogger sets up a secret email box that WordPress can periodically check for new content. If any content is present, it will post that content as entries. Mobile entries can be submitted to this email box via text message or mobile email service.

There are WordPress plugins that make the whole process more reliable and even provide additional features. Postie is one such plugin that comes to mind. WordPress is not the only mobile blogging platform though. Blogger has its own moblogging feature.

Other Mobile Blogging resources:

  • KABLOG is a tool for mobile phones and PSAs that support posting based on the Metaweblog API. It supports most of the major blog platforms including WordPress and Movable Type.
  • An old entry (2003) from Joi Ito but still has some useful tools.
  • And of course, what would a Google search be without a post from Darren that is full of helpful information. :|

Some ProBlogger News

Newspaper

Source via Steve

Update: Ok, it’s been 45 minutes since posting this and it’s getting a little out of hand as I’ve had quite a few emails of congratulations, bloggers asking for interviews and a reporter (a Fairfax one oddly enough) call me to do a story already.

If you click the image or check the ‘source’ links you’ll get the full picture.

Update 2: Ok – perhaps I wasn’t clear enough – but this was an attempt at humor. The above story is not true. It is a joke using a little ‘make a fake newspaper tool’ that I linked to in the ‘Source’ link and in the image itself. No more requests for interviews or asking if I’d like to invest money in Web 2.0 projects please (I’m up to two calls from journalists, two investment requests and about 15 emails of congratulations)….

Sorry for leading people up a garden path but I thought I’d made it obvious enough…. perhaps this says something about much people trust blogs…. or how little they read ‘source links’…. or how much people think ProBlogger’s worth…. or something else?

I think I’ll stay away from attempting to joke around on this blog in future.

Link Lust

200605100838Which 3 Blogs or Websites would you most love a link from?

Why?

I’d be interested to see a list of lusted after links to see what blogs are mentioned repeatedly.

Share you top 3 in comments or write a post about it and leave a link to the post below.

Update: A couple of ways that you might like to acknowledge the blogs that you’re lusting after links from are Link Leaks and Blog Tipping.

8 Reasons Why New Media is Growing

Why is New Media becoming popular?”

After being introduced to a friend of a friend as a ‘full time blogger’ the other night at a pub I was asked the above question by the friend of a friend. He accepted that ‘New Media’ is popular – but was at a bit of a loss as to the reasons for WHY it was.

I answered his question by reflecting upon a number of the things I see happening at present in wider culture and talked about how blogging and other forms of new media seem to be tapping into some of these 9 factors (I’m sure there are more than 9 – but these are what came to mind). Just a warning – this is a longish and slightly philosophical post – if you don’t have time to read it you might like to bookmark it to ponder later. Also note that much of this comes from a variety of reading I’ve done on post-modernism and culture, particularly in my reading around new forms of spirituality and why they are emerging:

Participation

1. Participation

For many years the way we’ve interacted with news and knowledge has been in a very one way form. Our society has had professional experts and news reporters who seek news and knowledge on our behalf and who present it to us for our consumption. The experts do the work and in a sense the rest of us are quite passive in the process.

This is not cutting it for many these days who not only want to know the latest news or knowledge but instead now want to interact with it and even participate in it.

Expertise and Knowledge is still valued but there seems to be a move towards an understanding that true expertise lies in the collective rather than the individual. As a result conversation and a sense of belonging is central in many forms of new media.

People want to interact with news and with the rise of technology they want an opportunity to even take part in it’s creation and reporting. We see this through blogs, podcasts, the rise in the camera phone in many news stories (remember the images from the London bombing?) etc. The line between reporters and consumers of news and information has blurred as people participate in media more and more.

Institution

2. Suspicion of Institution

Government, Church, Business and other institutions have had an increasingly tough time in recent decades. Whereas in days gone by ‘Big’ was respected and looked to as legitimizing something – I’m sensing a change and the beginning of a return to the micro. I’ve seen this on many levels in recent times ranging from a decline here in Australia of people’s opinion of the church (perhaps partly a result of various scandals and failings over the years) through to a rise of the ‘inner city village’ which seems to be happening more and more in different parts of our city as people intentionally decide to shop locally, put their money in community banks and seek alternative lifestyles.

I don’t have figures to back it up but anecdotal evidence among my friendship groups seems to indicate a growing sense of disillusionment and suspicion of mainstream media outlets also. Here in Australia most of our media is controlled by a small number of players and there is a lot of talk in the circles that I hang around in about alternatives sources of news – many of them online.

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Plagiarism and Blogging

The Boston Globe has a piece today on plagiarism and blogs which points to a blog that I’ve been reading for some time now via RSS – Plagiarism Today.

”’A-list bloggers don’t see much copy-and-paste plagiarism because their popularity insulates them,” said Plagiarism Today’s Bailey. ”Unknown bloggers aren’t plagiarized much because they’re undiscovered, and if they are read their content is usually too personal to be used elsewhere.”

So who gets ripped off the most?

”It’s the midrange bloggers, like me and Beth,” Bailey said. ”We’re talented enough and have enough of a base to be known within a circle, but unknown enough to not be recognizable immediately by your average visitor.”‘

Rebuilding Movable Type

Mike’s post at Business Logs announcing their latest design project (a redesign of A Socialite’s Life) has an interesting commentary comparing Movable Type and WordPress – specifically with the dynamic nature of WP and the need to ‘rebuild’ MT.

‘I now realize why larger weblogs are switching to WordPress — when a site posts a dozen or more entries per day for the past few years, rebuilding the individual entry archives takes a long time. A long, long time. About 32 minutes each rebuild. There is now an option in the newer version of Movable Type to switch to dynamic publishing (aka each individual entry archive request is retrieved from the database dynamically, no static files, like WordPress) but turning the option on and getting it working is not really something a non-technical person can accomplish. WordPress has dynamic publishing on by default (I’m not a WP expert, but I don’t think you can turn it off, not that you’d really want to) so it’s easier for a novice user to setup dynamic publishing using WordPress than with Movable Type.’

This is a difference that has made me start all my newer blogs with WP. There’s nothing worse than having to do a half hour rebuild (it can take longer some days) to make a small change in a sidebar or header. I love some of MT’s features but if you’re going to grow a large site over time you either need to work out how to make it dynamic (beyond me) or consider a dynamic platform.

Update: Mike’s written a great post as a followup that compares Movable Type and WordPress in quite a bit of detail.

Yahoo’s Advertising Overhaul Officially announced

Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all this built into their system and am quite surprised that they’ve let AdWords get so far in front.

Also read the official press release announcement from Yahoo as well as a note to YPN publishers on the YPN blog telling them that the improvements in the advertisers end of the process will lead to improved performance of their ads also.

Digital Photography School Progress Report

It’s been just over a couple of weeks now since I launched my last blogging experiment (Digital Photography School) and as I said in my vidcast last week I want to periodically report on how it’s going and what I’ve been working on as I go along.

It’s early days but so far I’m reasonably happy with Digital Photography School’s progress. By no means is it a launch on the scale of some of the big blog network’s launches that get tends of thousands of hits on their first days – but it’s promising. So far it’s averaging about 600 daily visitors and is earning around $10 per day (through a combination of AdSense and Affiliate links).

What have I been Focussing On?

DPS is still in it’s launch phase and as a result I’ve been working hard on the following elements this week:

Writing Content – The writing of quality content was my primary task in the lead up to launching this blog and it has continued to be my main focus since. My topic is ‘helping people get the most out of their digital cameras’ and so I’ve set myself a goal of writing on post on that topic each weekday. So far I’ve not had any problems with keeping to this goal as I have a list of 200 or so topics that I want to cover over the next few months and have plenty of experience on the topic to draw on.

I’m attempting to keep the tips at a pretty accessible level (aiming at beginners through to medium level users) and am drawing as much as I can upon my own story and experiences. The feedback that I’ve had from some readers (via email as I don’t have comments) has been quite positive and I’ve had a few emails asking me to cover specific tips.

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