Will AdSense Video Ads Monetize Vidcasts?

Tonight I’ve been pondering the new AdSense video ads that have been offered in the past week to advertisers.

As I think about them my mind goes back to a conversation I had a few weeks ago with a vidcaster about the challenge that he had with monetizing his videos. He made the comment that while blogs were pretty easy to add income streams to because of text ads (the same format as blogs) that to this point there were no easy ways to add ads in the same medium as his vidcasts (video).

I wonder how long it will take for AdSense to find a way to add their video ads to vidcasts?

True there are some challenges to overcome and as they currently work they wouldn’t work – but is this the direction this is headed?

One just has to look at the success of YouTube and other video start ups to see that video is the latest and greatest thing – it can’t be long until people start developing systems to offer video makers to make money from their work.

Update: It seems that AOL are already exploring the possibilities of inserting ads into videos with the purchase of Lightningcast to enable them to ‘run targeted ads within video and even change ads from time to time without replacing the entire video file.’

I wonder how long until we start seeing this type of technology offered to vidcasters.

Also – now I think about it I’m pretty certain that someone sent me a link recently to a company who was developing video ads that could be inserted into vidcasts. I can’t find it for the life of me but would be interested to hear from anyone who sent that to me.

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  1. Revver have been doing this for a while –

  2. Darren Rowse says:

    Hmm – not the one I was thinking of Pete but an interesting one. Thanks.

  3. That would be AdBrite, Darren. You even posted about it a few days ago.

  4. ClipSyndicate, though presently in beta, does just this. Check it out at

  5. alec says:

    I use YouTube & Google Videos embedded on my blog (it’s always good to have multimedia), and I’ve been surprised that they haven’t put ads somewhere on the videos or the source. For me and others that rely on both services for basically free content, it’s nice, but monetizing videos seems like the rational next step for a company like YouTube.

  6. I’d almost guarantee this capability will be added soon. Put an ad where the “Youtube” logo is and you might be on to something.

    I agree that the landing page should also contain a video presentation.

  7. Thilak says:

    Puting ads in Vidcasts will make them look like conventional TV.

  8. bike guy says:


    Its got to be brightcove:

  9. Peter Abilla says:

    Here’s a decent analysis on Google Video Ads and who it’s good for: advertisers, google, and us. A little about brand management, etc. Enjoy!

    Peter Abilla

  10. 51sd5s says: