Yaro’s put together a good post on How To Launch A Brand New Blog that will be of use to PreBloggers wanting to think through their first day or two of blogging. Here’s part of his great advice:
“One of the problems new bloggers of today face is the hype generated by established successful blogs. You read stories about bloggers earning thousands of dollars per day, with hundreds of thousands of visitors, huge exposure and big profits. Bloggers enter the blogosphere chasing big goals. Once their blog is set up and they have made their first few posts they stop and wonder why nothing is happening. The impatient bloggers head out looking for quick fixes – methods that promise huge amounts of traffic in a few days or weeks.
The reality is you have to pay your dues for success online just as much as you do in the real world. Nearly all big time bloggers have a history of hard and consistent work, only as a snapshot in time *after* something great has been built does it look easy.”
Solid Advice from Yaro there.
In my experience the only real way to fast track a launch is to leverage traffic from somewhere else.
Option 1 – This is a little easier if you already have a web presence and the ability to directly influence current readers (especially if your known in the area your new blog is about).
Option 2 – If you don’t already have such an influence your options are more limited and things might be a little slower to grow. One such option is to pay for traffic via some form of Advertising. You might try AdWords, BlogAds or direct ad buys from other relevant bloggers. If you’re smart with your ads you can actually do quite well from this – but of course it costs you – cold hard cash.
Option 3 – If you don’t have direct influence or you are not willing to pay for traffic another option is to leverage the traffic of others via the links they give you. This takes time as you build relationships with other bloggers and as a result of producing quality content gain traction for your blog from them linking to you. While a slower start, it’s this last option that probably has the bigger lasting impact as you not only bring new readers in but also have a little link love that continues to do it’s magic into the future in terms of helping your search engine presence.
Ultimately all three options are unlikely to bring you overnight success and will take sustained work. Each will not work if you don’t have quality content that meets a need of potential readers.