I just saw an ad that I haven’t seen before over at Engadget. It’s placed between the end of individual posts and the ‘recent posts’ section.
The ad is labeled twice as ‘Advertisement’ but is also very well blended with the rest of the site with it’s heading in the same color and format as other heading on the blog and the link to the advertiser the same as other links at the bottom of posts. The font of the copy is slightly different as is the background color.
The ad is also largely text with a picture (similar to normal Engadget formats for posts). I’m not quite sure what to call this type of ads except to call them ‘post like’.
See the ad below.
I don’t have any problem with the ad in terms of blending – they’ve labeled it twice – but it’s definitely interesting development for Engadget and a newish type of ad for blogs.
By the way – the ad links to a BMW video ad and an interesting campaign in and of itself.