Comments on: Google Announces ‘Click to Play’ Video Ads

By: Doug

Doug — Wed, 24 May 2006 16:05:02 +0000

Afer reading Techcrunch’s post, it seems more like a traffic-grabbing troll to me. Of course if plain pay per click video ads alone were the topic, conversion would be a concern. But since Google is including them in the bidding and optimizing their display based on bid and response (= overall earnings to the publisher and themselves) them just like other ads, how in the world would publishers make less money? Techcrunch clearly forgot the most important parts of the equation before going on about how bad the solution is.

If Google were to implement pixel ads, we (the publishers) would probably make more money. As long as they keep the revenue stream optimized, diversification of their offerings can only help. It’s not like they’re adding a new media that starts at 5 cent bids because the number of early adopters is low – it’s all part of the same pool of advertisers and bids.

I’ve been using their flex-code for quite a while now and think it’s time to go back to the regular old ad units that can support images and video… Now they just need the scrolling ad units like Quigo AdSonar and some more innovations.

By: Doug

Doug — Wed, 24 May 2006 13:50:50 +0000

I wonder how well PPC on the image ads will convert. It seems odd when compared to the CPM image ads. But I guess if Google is doing the balancing and the CPC is high enough that they will still get rotated into the ad rotation and pay equivalent (I’d hope more) to the other ads, it’s fine by me.

By: A.H

A.H — Tue, 23 May 2006 21:23:40 +0000

Darren, you might want to add this just as someone else’s opinion about the service:

TechCrunch bets against Google PPC Video Ads:
http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/

Regards,
A.H

By: Jon

Jon — Tue, 23 May 2006 14:29:19 +0000

Take That Chitika!

By: Upload Guru

Upload Guru — Tue, 23 May 2006 13:25:36 +0000

That is something for CPM services like Fastclick, but maybe if you have “Fast internet” traffic, you could get better income! People on dialup are “blind” on big flash pages, so they take off flash and similar stuff.

It’s going to blast income on sites with flash games, movies or like Ebaumsworld type of sites…

By: Don M

Don M — Tue, 23 May 2006 12:54:15 +0000

I think that – used correctly – these could become more than just a novelty. They could actually be useful.

Imagine a regional real estate company doing a 15-20 listing of homes currently for sale. Or imagine a large real estate company like RE-Max doing numerous regional campaigns in different parts of the country.

For tourism sites … another boon. Imagine being a hotel and being able to provide small video clips of rooms, people playing in the pool, or hanging in the lounge. Very cool indeed.

-dm

By: Darren Rowse

Darren Rowse — Tue, 23 May 2006 12:04:10 +0000

I’m yet to see anywhere that says this is for US, Japanese and Canadian publishers only – just that thats the only advertisers accepted into it. It could be limited just to traffic from those countries but I doubt they’ll block it from publishers from different countries.

By: Ian P

Ian P — Tue, 23 May 2006 11:39:25 +0000

They sound intriguing, but as the UK’s not in the first rollout I won’t be seeing them on my site any time soon.

I’m far more interested in knowing when their ads for feeds are going to come out of Beta. They’ve been in testing for what seems like forever, and I think they’ll be profitable for me when I can finally use them.

By: Mike

Mike — Tue, 23 May 2006 10:47:31 +0000

Interesting that they are hitting Japan at the same time as the US. Can’t wait! As somone said, how long will it be before the novelty wears off.

I am thinking of creating some short videos for my sites and blogs. I wonder how and if I could sell some ad space at the start of the video. Are there any companies doing this yet?

By: Basic Thinking Blog » Google: Werbung per Video

Basic Thinking Blog » Google: Werbung per Video — Tue, 23 May 2006 10:45:18 +0000

[...] Problogger [...]

By: John Hood

John Hood — Tue, 23 May 2006 10:10:15 +0000

An interesting and welcome development.

By: James

James — Tue, 23 May 2006 08:57:16 +0000

Awesome…I like em’. I wonder if you get paid if they play the video..or perhaps they have a text ad underneath the video? Hmm…

By: David

David — Tue, 23 May 2006 08:53:54 +0000

Wow. Thats cool news. But Darren, i am sure miss that i can’t enjoy such great new feature by Google.

By: Arun Kumar

Arun Kumar — Tue, 23 May 2006 07:58:15 +0000

I’ve actually seen this type of ad on http://www.thesuperficial.com/ for the past couple of weeks, usually after the 3rd or 4th post.

By: Thilak

Thilak — Tue, 23 May 2006 07:51:23 +0000

People who have become ad blind for text and image ads, won’t be able to avoid (unintentionally) video ads.

But People can still ignore it, it won’t start playing video ads as soon as the page loads. Visitor must click on the Play Button to play

But as Darren said, CTR might increase due to the novelty factor .

By: Thilak

Thilak — Tue, 23 May 2006 07:47:28 +0000

Thanks Neeraj and Barb, Ohh I’m So lazy. Sometimes I just Ignore some paragraphs,

I presume that there will be some announcement regarding Video ads in Inside Adsense.

By: Neeraj

Neeraj — Tue, 23 May 2006 07:28:23 +0000

Well, Its another boon from google for adsense publisher. People who have become ad blind for text and image ads, won’t be able to avoid (unintentionally) video ads. And i presume that these ads will be high paying also. The only thing i worry is that whether they will allow it for all the publisher or only for premium publisher as i am far away of becoming a premium publisher. Currently it is only in US, so people outside US have to wait for this opportunity to come.
Well for the reply of David i think they will be available on all fields, mainly it depends on the adword user but its not an obligation from google.
For Thilak’s answer i will say it will be CPC and CPM both as Darren has said in his post

By: barb

barb — Tue, 23 May 2006 07:20:55 +0000

Thilak – read the post – Darren wrote that they are CPC or CPM ads.

By: Thilak

Thilak — Tue, 23 May 2006 07:16:34 +0000

I wonder whether these video ads will be available for small individual publishers.

And how will they Pay ? I mean cost per view or Cost per click ?

By: David Chin

David Chin — Tue, 23 May 2006 07:08:38 +0000

Anyone has ideas on what types of sites these video ads would be most effective? I’m thinking celebrity, sports and movie / media review sites.