Hot news emerging out of the AdWords blog today that they are releasing ‘click to play video ads‘. Here’s an example of what they will look like.
The ads will begin to appear this week. They will not be shown on Google’s own pages but rather on their publisher network (ie sites showing AdSense ads).
“In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan – but we plan to roll them out to other regions shortly.”
Advertisers can build video ads on a CPC or a CPM basis and they can either target specific sites with these ads or let them be keyword targeted (like their other ads).
Videos do not automatically play when a user comes to a site where they are showing. Instead they ‘click to play’.
There’s no word yet on the AdSense blog as to what the details are from publishers perspectives. One would pressume that video ads would be worth more than normal image ads or text ads and that publishers would have the chance to opt in or out of having such ads show on their sites in a similar way to them being able to select text and/or image ads.
I would also presume that these ads would predominantly be rectangle box ads and that CTR on these ads would be quite good at least initially due to the novelty factor of them.
Read more about Click to Play Ads at: