I’ve just started seeing the following ads on ProBlogger.net today in my AdSense ads.
They look pretty normal except for the last line or two ‘Change to ads about:’ with alternate ad categories under them.
When you click one of the links under that it reloads the page and you get new ads as follows (I clicked ‘Blog AD’:
Then you type in what you want to search for ads about (for example I typed in ‘digital cameras’) and your page again reloads and appears with ads like this:
This is a feature that I spotted AdSense testing 18 months ago (I wrote about it here and here) but this is the first time I’ve seen them here at ProBlogger (not on every page impression – but I’ve seen them a few times today. In the previous appearance of these types of ads there was a lot of buzz in AdSense publisher discussion forums – they make the ads much more interactive (I’m unsure who would use the feature though) but I’ve heard very little about them for at least a year.
This could mean that they have been testing them for 18 months in an ongoing way or it could be that they’ve widened their testing and/or are moving towards releasing them into normal circulation.
What do you think of the ‘Change to ads about’ feature? Would you mind them being shown on your blog? Would you want to block them?