Comments on: Yahoo’s Advertising Overhaul Officially announced

By: Overhaul » Yahoo s Advertising Overhaul Officially announced: ProBlogger Blog …

Sun, 14 May 2006 18:23:37 +0000

[...] Yahoo s Advertising Overhaul Officially announced: ProBlogger Blog … Yahoo unveils overhaul of online advertising · Performancing launch Forums … 4 Responses to Yahoo s Advertising Overhaul Officially announced … [...]

By: vitaliy

vitaliy — Thu, 11 May 2006 04:06:00 +0000

It wouldn’t make much difference since yahoo way of doing business becoming more and more regressive. They are loosing searches and now you need to pay to get even indexed. That’s why searches are getting worse and worse. I’m running http://www.makemoneyonlineblog.com, I recieve a lot of traffic from msn and google but none from yahoo. Try yahoo and type make money online you will get whole bunch of irrelevant sites.

By: crazyjimsmith

crazyjimsmith — Tue, 09 May 2006 19:26:49 +0000

I wrote some stuff about this as well. Yahoo certainly did miss the boat in terms of strategy. Somehow I don’t see Microsoft paying publishers to advertise on their sites. I still don’t see Yahoo doing that either.

Its not just the search engine matching up the content and serving relevant adds. That is only half the strategy. Microsoft know that they have been left behind as well.

By: row1

row1 — Tue, 09 May 2006 04:18:07 +0000

Yahoo is behind Google in pretty much everything … *zing*

By: Graham English

Graham English — Tue, 09 May 2006 04:07:36 +0000

Let them get in front? They started way in the rear. You would think they've never opened an Adwords account themselves just to see how the competition did things. But at least they have conversion tracking.