Written on May 9th, 2006 at 01:05 pm by Darren Rowse
Yahoo’s Advertising Overhaul Officially announced
Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all this built into their system and am quite surprised that they’ve let AdWords get so far in front.
Also read the official press release announcement from Yahoo as well as a note to YPN publishers on the YPN blog telling them that the improvements in the advertisers end of the process will lead to improved performance of their ads also.
5 Responses to “Yahoo’s Advertising Overhaul Officially announced”
Graham English
May 9th, 2006 2:07 pm
Let them get in front? They started way in the rear. You would think they’ve never opened an Adwords account themselves just to see how the competition did things. But at least they have conversion tracking.
row1
May 9th, 2006 2:18 pm
Yahoo is behind Google in pretty much everything … *zing*
crazyjimsmith
May 10th, 2006 5:26 am
I wrote some stuff about this as well. Yahoo certainly did miss the boat in terms of strategy. Somehow I don’t see Microsoft paying publishers to advertise on their sites. I still don’t see Yahoo doing that either.
Its not just the search engine matching up the content and serving relevant adds. That is only half the strategy. Microsoft know that they have been left behind as well.
vitaliy
May 11th, 2006 2:06 pm
It wouldn’t make much difference since yahoo way of doing business becoming more and more regressive. They are loosing searches and now you need to pay to get even indexed. That’s why searches are getting worse and worse. I’m running http://www.makemoneyonlineblog.com, I recieve a lot of traffic from msn and google but none from yahoo. Try yahoo and type make money online you will get whole bunch of irrelevant sites.
Overhaul » Yahoo s Advertising Overhaul Officially announced: ProBlogger Blog …
May 15th, 2006 4:23 am
[…] Yahoo s Advertising Overhaul Officially announced: ProBlogger Blog … Yahoo unveils overhaul of online advertising · Performancing launch Forums … 4 Responses to Yahoo s Advertising Overhaul Officially announced … […]
Leave a Reply