Written on May 8th, 2006 at 06:05 pm by Darren Rowse
Yahoo unveils ‘overhaul’ of online advertising
Yahoo will today announce an overhaul of their online advertising system which will change the way they rank which ads to show says MSNBC:
‘A new ranking formula, to be adopted later this year, will also take into account the “click-through rate” of an advert, along with a number of other secret factors, said Mr Cadogan - an approach that echoes the one followed by Google.’
As the article says, this is similar to what Google has done with AdWords previously. It looks like the changes are just being announced today and the rollout is to happen in the third quarter. It will be interesting to see if YPN publishers see much of a change when the ‘overhaul’ happens.
Source - John Bartelle who has had a run through of the new system.
7 Responses to “Yahoo unveils ‘overhaul’ of online advertising”
Loren
May 8th, 2006 8:54 pm
Once they get their ad system up2speed for advertisers, expect YPN to boom.
Darren McLaughlin
May 8th, 2006 10:44 pm
It’s not suprising they went in this direction. Only time will tell if it’s good for income or not.
Yandel
May 9th, 2006 2:25 am
Yahoo is doing a great job with there network and i think they are going to dominate in the future.
lala
May 9th, 2006 6:16 am
I like YPN, they keep on improving. Soon it will beat Adsense
alec
May 9th, 2006 1:39 pm
I agree — I think a lot of us former Adsense users are excited for YPN to be ready for the bulk of us. Hopefully they won’t be booting people left and right like Google either…
DRMPro
May 10th, 2006 4:30 am
I am looking forward to the day when Yahoo’s Publisher program will leave the Beta phase, and become a competitor to Google AdSense.
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May 11th, 2006 8:00 pm
[…] Yahoo unveils overhaul of online advertising Yahoo will today announce an overhaul of their online advertising system which will change the way they rank which ads to show says MSNBC: ‘A new ranking formula, to be adopted later this year, will also take into account the “click-through rate” of an advert, along with a number of other secret factors, said Mr Cadogan […] […]
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