Yahoo will today announce an overhaul of their online advertising system which will change the way they rank which ads to show says MSNBC:
‘A new ranking formula, to be adopted later this year, will also take into account the “click-through rate” of an advert, along with a number of other secret factors, said Mr Cadogan – an approach that echoes the one followed by Google.’
As the article says, this is similar to what Google has done with AdWords previously. It looks like the changes are just being announced today and the rollout is to happen in the third quarter. It will be interesting to see if YPN publishers see much of a change when the ‘overhaul’ happens.
Source – John Bartelle who has had a run through of the new system.