A few days ago I reported that YPN had had another round of terminating publishers from their network for ‘poor quality traffic’.
Today YPN have responded to the attention that their actions got around the web in a statement on their blog – Maintaining a Quality Network. They write:
“As noted on certain message boards, some publisher accounts have been recently closed. These account closures were based solely on traffic quality issues.
Yahoo! Publisher Network is still an invite-only beta program. As such, we’re constantly refining the procedures and policies that will help maintain a quality network for our publishers and advertisers. And we won’t release the product to the general publishing community until we are able to serve our constituent’s needs well.
This is a learning experience for everyone, one of the main concerns for our 100,000-plus advertisers who participate is the quality of traffic they receive. For advertisers, we need to consider the source of traffic, the site content, click activity, and the overall quality of leads generated for our advertisers.
As publishers you are also concerned with quality – the quality and relevance of the ads you receive and how well they monetize on your sites….”