Chris Garrett writes a good post on Can Anyone Make Money From Blogging? and says that the answer to the question is ‘yes’ – but then qualifies his answer with a number of factors.
My own answer to the question would be very similar.
I would also say that it is possible for anyone to make money from a blog (I’ve seen people from many countries, of most ages – from children to elderly people – male and female, able bodied to people with a variety of physical hardships and people of different education and social levels make a go of blogging for an income). It is possible but the reality is that most who try don’t make a lot of money.
The reasons for this include the list that Chris comes up with and more. The reasons why many who try don’t make much money blogging are many but here’s 10 reasons that come to mind:
- Not enough time – as Chris writes, it is hard work and takes time on an ongoing (daily ideally) basis
- Giving Up too quickly – most successful blogs don’t hit their strides til they are at least 12 months old
- Non commercial Topic – some topics are easier than others to find significant income streams for
- Lack of writing skills – like it or not, blogging is a written form and unless you are able to write you’ll almost always struggle
- Breaking the Rules – some bloggers get greedy and break the rules, either of the ad programs they use or the unwritten rules of blogging
- Distractions for the core functions of a blog – many get caught up in one of the many distractions that challenge bloggers and forget to concentrate on their actual writing of quality content
- Unluckiness – sometimes a blog’s success hinges on a lucky moment – miss it or fail to take the opportunities that come and you might miss significant rewards
- Taking Readers for Granted – I’ve seen a couple of blogs over the last year or so that fell over because the blogger became so self important that they forgot that a blog rises and falls upon whether it’s readers find the blog useful to them.
- Spreading self too thinly – many bloggers have the gift of being visionaries (a good thing) but fail to have the gift of realism. The result is that many start things that they have no way of seeing through or spread themselves across too many projects too quickly (to the detriment of all of them).
- Lack of Focus – hyperactive bloggers who flit from one unfinished project or idea to another without seeing anything through tend to fail to build sustainable blogs
Even as I wrote this list I realized that some of the above factors (and others that continue to come to mind even now) are within the blogger’s grasp and some are not. Like any business there are both internal and external threats and risks – blogging for money is no different.
Chris sums it up well with the last paragraph in his post:
“Anyone could make money from blogging but only a percentage of people actually go all the way and succeed. Critical to success is having staying power, not being defeated by minor setbacks, being willing to put yourself out there and put in the hard work. If you stick to it and can do all those things then yes, I am sure anyone can do it.”
I hope you found the list helpful – it might be worth bookmarking it an coming back to periodically to run through as a bit of a filter for one’s blogging efforts.