The following blog case study was submitted by Derek – a celebrity blogger. In it he reflects upon 7 lessons he’s learned in building his blog from 50 to 1500 uniques per day since March.
Derek Hail – stealing celebrity dignity and fame was launched on March 13th of 2006. The first two weeks the Derek Hail.com staff focused on producing content. The only promotion for our blog was through our friends. We would ask our friends for feedback on our writing. After the two weeks were over we decided to start aggressively promoting our blog.
The first two weeks, Derek Hail.com received on average 50-60 unique hits per day. Now, as of April 23, 2006, the past two weeks we have received 20,000 unique visits which averages to around 1500 hits per day.
Here are lessons I have learned along the way while trying to promote blogs:
1. Blog Traffic Exchanges are worthless.
The amount of time spent surfing to earn credits is not worth it. Instead of wasting 3 hours a day surfing for credits, write content. Most people surf these blogs for credits and they do not read anything. They are only at your blog for a credit.
2. Collect a list of all the links possibly available in your niche:
This was originally mentioned on Darren Rowseâ•˙s Blog Promotion tips post which can be found here.
The list of links was the blogs I would regularly attend during the week to leave insightful and funny comments. This was successful because the less popular blogs would make the author of the blog interested in viewing my website. On the more popular blogs that received a significant amount of traffic, some of the readers from the popular blogs would then stop by my blog