FeedBurner have just announced a new automated feature for advertisers to sign up to their Ad Network. Instead of having to go through a manual process you can now do it in a much more streamlined fashion. The process is to:
- Select a channel that matches your target
- Create an ad
- Set a budget
- Create an account
- The ad is then approved by both FeedBurner and the Publishers
- The ad is run in the feeds of those publishers selected
This means that if you want to see your ads in ProBlogger’s feed (and what advertiser wouldn’t!) you can do so by selecting to have your ads in the ‘Computing and Technology’ channel.
The only wish-list I have with FeedBurner’s Ad Network is that they have an automatic way for advertisers to target specific blogs. Hopefully this will be in a future roll out as some of the channels are fairly broad.