After reading four or five posts (actually often one will do), insightful readers can tell if the blogger knows what she is talking about. It doesn’t matter what you write in your bio. That can be faked but expertise? Difficult, especially over the long run.

And by expertise, I mean knowledge, not education. There are quite a few MBA’s blogging about topics they know nothing about despite having studied it in school for a decade (in business, at least, there is a big gap being theory and practice).

It seems as if many bloggers will tell seemingly useful information, yet they wont reveal their experiences with it. This, to me, says that the blogger most likely read it somewhere and has not experienced it directly.

When I first started blogging in January I had a hard time telling the exact truth about my experiences. Instead of one year, I’d say two. Instead of 5, I’d say 10.

Like your Take Home Advice, I know now that it’s not always good to go for the “I’m the all out master” jugular. …Even in my niches that I have years of experience with, I try to keep away from I’m-the-shit talk.

Cheers,

JP