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	<title>Comments on: Giving Content Away</title>
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	<description>Make Money Online</description>
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		<title>By: A.B. Dada</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-259844</link>
		<dc:creator>A.B. Dada</dc:creator>
		<pubDate>Thu, 20 Apr 2006 19:43:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-259844</guid>
		<description>Mark:

I think you&#039;re heading in the direction I was first in when I realized what bunk copyright was.  Preface: I&#039;m an anti-stater, a free marketeer.  Postface: I believe that EVERY medium has an opportunity for marketing as a free downloadable product, including bands and movies.

I am starting a production studio in Chicago called No Copyright Studios.  Our focus is to take musicians and actors (and writers and podcasters and whatever) and help them produce their works that would be considered &quot;public domain&quot; unprotected works, and help them change the distribution from a profit motive to a marketing one.  For example, a band can give away their recorded album in exchange for the marketing.  The profit can come from selling the &quot;artist&#039;s version&quot; of the physical album which might also include a free ticket to a show, access to a web-based performance of them in the studio (during practice?) or a myriad of other value added items.  For the movie production, I will be working with a variety of theatres throughout the Chicago area, focusing on taking a stage production from a set script to more &quot;TV-show-like.&quot;  A theater group (comedy, drama, etc) would work on disseminating their show via torrent or otherwise in exchange for building a fan base that wants to see them live, or possibly in advance of a tour.

The current motivations of creation are grounded in profit-for-data, but these are too old fashioned to really be the future.  When content is protected by force of government, the worst happens: the distribution falls into the hands of cartels.  These cartels then work harder to extend their domain (by years, and by subsequent laws) which make the cartels more powerful.  Instead of 50,000 bands making a nice living, you have 50 bands that are mega-profit-makers, and 49,950 bands that can&#039;t even get heard.  This has repeated itself for decades as the distribution cartels got stronger and stronger, through force of law.

I&#039;ve written MANY articles on this topic, and if you&#039;re interested in chatting more, drop me an e-mail.</description>
		<content:encoded><![CDATA[<p>Mark:</p>
<p>I think you&#8217;re heading in the direction I was first in when I realized what bunk copyright was.  Preface: I&#8217;m an anti-stater, a free marketeer.  Postface: I believe that EVERY medium has an opportunity for marketing as a free downloadable product, including bands and movies.</p>
<p>I am starting a production studio in Chicago called No Copyright Studios.  Our focus is to take musicians and actors (and writers and podcasters and whatever) and help them produce their works that would be considered &#8220;public domain&#8221; unprotected works, and help them change the distribution from a profit motive to a marketing one.  For example, a band can give away their recorded album in exchange for the marketing.  The profit can come from selling the &#8220;artist&#8217;s version&#8221; of the physical album which might also include a free ticket to a show, access to a web-based performance of them in the studio (during practice?) or a myriad of other value added items.  For the movie production, I will be working with a variety of theatres throughout the Chicago area, focusing on taking a stage production from a set script to more &#8220;TV-show-like.&#8221;  A theater group (comedy, drama, etc) would work on disseminating their show via torrent or otherwise in exchange for building a fan base that wants to see them live, or possibly in advance of a tour.</p>
<p>The current motivations of creation are grounded in profit-for-data, but these are too old fashioned to really be the future.  When content is protected by force of government, the worst happens: the distribution falls into the hands of cartels.  These cartels then work harder to extend their domain (by years, and by subsequent laws) which make the cartels more powerful.  Instead of 50,000 bands making a nice living, you have 50 bands that are mega-profit-makers, and 49,950 bands that can&#8217;t even get heard.  This has repeated itself for decades as the distribution cartels got stronger and stronger, through force of law.</p>
<p>I&#8217;ve written MANY articles on this topic, and if you&#8217;re interested in chatting more, drop me an e-mail.</p>
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		<title>By: Kami Huyse</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258993</link>
		<dc:creator>Kami Huyse</dc:creator>
		<pubDate>Thu, 20 Apr 2006 02:25:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258993</guid>
		<description>I think that you might be on the right track here.   Doc Searls recently talked about his concept of the generous web, and I picked up on that theme today myself.  This makes a great case study of the same.  It is a culture of investment, the ROI of this culture becomes apparant as we go along.  Let us know how it goes for you.</description>
		<content:encoded><![CDATA[<p>I think that you might be on the right track here.   Doc Searls recently talked about his concept of the generous web, and I picked up on that theme today myself.  This makes a great case study of the same.  It is a culture of investment, the ROI of this culture becomes apparant as we go along.  Let us know how it goes for you.</p>
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		<title>By: Mark McGuinness</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258720</link>
		<dc:creator>Mark McGuinness</dc:creator>
		<pubDate>Wed, 19 Apr 2006 21:50:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258720</guid>
		<description>Surely the (in)advisability of giving your content away for free online depends on a combination of (a) how well-known you are and (b) what medium you are working in - and therefore how easy/enjoyable it is to consume the online version of your content?

For example: (a) If you are an unknown band it makes more sense to give your work away for free than if you are R.E.M. You&#039;ve got little in revenue to lose and much in exposure to gain. And vice versa.

(b) If you are a book author it makes more sense to give your work away as a download than if you are a film director or band.  I&#039;ve just downloaded the free version of Yochai Benkler&#039;s new book, The Wealth of Networks, to try it out - but there&#039;s no way I want to read a 500 page book as a pdf.  If the first chapter&#039;s good, I&#039;ll probably buy the book, which is much easier on the eye and more portable.  But if my favourite band gave away their latest album for free, I could enjoy it perfectly well in digital form - so what incentive would I have to buy a hard copy? 

In cyberspace, maybe some media are luckier than others...</description>
		<content:encoded><![CDATA[<p>Surely the (in)advisability of giving your content away for free online depends on a combination of (a) how well-known you are and (b) what medium you are working in &#8211; and therefore how easy/enjoyable it is to consume the online version of your content?</p>
<p>For example: (a) If you are an unknown band it makes more sense to give your work away for free than if you are R.E.M. You&#8217;ve got little in revenue to lose and much in exposure to gain. And vice versa.</p>
<p>(b) If you are a book author it makes more sense to give your work away as a download than if you are a film director or band.  I&#8217;ve just downloaded the free version of Yochai Benkler&#8217;s new book, The Wealth of Networks, to try it out &#8211; but there&#8217;s no way I want to read a 500 page book as a pdf.  If the first chapter&#8217;s good, I&#8217;ll probably buy the book, which is much easier on the eye and more portable.  But if my favourite band gave away their latest album for free, I could enjoy it perfectly well in digital form &#8211; so what incentive would I have to buy a hard copy? </p>
<p>In cyberspace, maybe some media are luckier than others&#8230;</p>
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		<title>By: A.B. Dada</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258629</link>
		<dc:creator>A.B. Dada</dc:creator>
		<pubDate>Wed, 19 Apr 2006 19:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258629</guid>
		<description>I&#039;m an anti-copyright advocate and a content creator.  I&#039;ve been writing online for almost 20 years (from the BBS days of the 80s) and have never copywrtten my work -- I openly allow people to take my writings, put their name on it, and republish them.  Two books I&#039;ve written were also freely available online (well before the micro-payment fiascos), and they&#039;ve sold very well in print form.

For me, getting the words out there creates a bigger market -- a market that I can gain if the people are truly interested.  Giving someone a free e-book helps to get them to buy the entire book.  I am in the process of self-publishing one book and getting a reputable publisher to publish a second one -- both will be available freely online to download.  I have real hopes of both selling 5 figure quantities, which is more than enough for me to get paid for the time I put into the book.  In the long run, I see no reason for someone to make huge money on what is basically a few hundred hours of work.

In the long run, all of the concerns about &quot;information theft&quot; and &quot;copyright protection&quot; will not be concerns.  Those who worry too much about their words being used by others will just be a thorn in the side of people enhancing that information (and growing that market).  Those who see the real income is from actually getting someone interested in your NEXT work will be the ones who will profit the most.

For me, I&#039;m glad people still hold on to the idea that information is valuable.  I don&#039;t.  Information is worthless -- it is the package that you sell, the value added features, that is what is golden.  I&#039;ll always give away my words if it means I can charge what I charge for my face-time.  It has always compensated me more than trying to charge people for the information I&#039;m happily giving away freely.</description>
		<content:encoded><![CDATA[<p>I&#8217;m an anti-copyright advocate and a content creator.  I&#8217;ve been writing online for almost 20 years (from the BBS days of the 80s) and have never copywrtten my work &#8212; I openly allow people to take my writings, put their name on it, and republish them.  Two books I&#8217;ve written were also freely available online (well before the micro-payment fiascos), and they&#8217;ve sold very well in print form.</p>
<p>For me, getting the words out there creates a bigger market &#8212; a market that I can gain if the people are truly interested.  Giving someone a free e-book helps to get them to buy the entire book.  I am in the process of self-publishing one book and getting a reputable publisher to publish a second one &#8212; both will be available freely online to download.  I have real hopes of both selling 5 figure quantities, which is more than enough for me to get paid for the time I put into the book.  In the long run, I see no reason for someone to make huge money on what is basically a few hundred hours of work.</p>
<p>In the long run, all of the concerns about &#8220;information theft&#8221; and &#8220;copyright protection&#8221; will not be concerns.  Those who worry too much about their words being used by others will just be a thorn in the side of people enhancing that information (and growing that market).  Those who see the real income is from actually getting someone interested in your NEXT work will be the ones who will profit the most.</p>
<p>For me, I&#8217;m glad people still hold on to the idea that information is valuable.  I don&#8217;t.  Information is worthless &#8212; it is the package that you sell, the value added features, that is what is golden.  I&#8217;ll always give away my words if it means I can charge what I charge for my face-time.  It has always compensated me more than trying to charge people for the information I&#8217;m happily giving away freely.</p>
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		<title>By: Dave</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258241</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 19 Apr 2006 08:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258241</guid>
		<description>Full RSS is definitely the way to go - actually being able to read the full article is what&#039;s brought me here to write this comment.  Unless you&#039;ve got some seriously eye-catching titles that&#039;ll make me click through, most blogs that only publish partial feeds get swiftly deleted from my Bloglines.</description>
		<content:encoded><![CDATA[<p>Full RSS is definitely the way to go &#8211; actually being able to read the full article is what&#8217;s brought me here to write this comment.  Unless you&#8217;ve got some seriously eye-catching titles that&#8217;ll make me click through, most blogs that only publish partial feeds get swiftly deleted from my Bloglines.</p>
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		<title>By: nate</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258183</link>
		<dc:creator>nate</dc:creator>
		<pubDate>Wed, 19 Apr 2006 04:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258183</guid>
		<description>Thank you!!!  I appreciate full RSS because that is how I get most of my news today.  I get tired of clicking on the feed and being pulled into a site with navigation and such that I don&#039;t care that much about yet.  I want to read your articles and consume the info I&#039;m there to read anyway - but I don&#039;t want to have to load your entire page (ads and all that I don&#039;t click on and don&#039;t need the option for).  

So, for me, thank you.  And for a few kilobytes/megabytes less transfer each day, you&#039;re welcome. :)</description>
		<content:encoded><![CDATA[<p>Thank you!!!  I appreciate full RSS because that is how I get most of my news today.  I get tired of clicking on the feed and being pulled into a site with navigation and such that I don&#8217;t care that much about yet.  I want to read your articles and consume the info I&#8217;m there to read anyway &#8211; but I don&#8217;t want to have to load your entire page (ads and all that I don&#8217;t click on and don&#8217;t need the option for).  </p>
<p>So, for me, thank you.  And for a few kilobytes/megabytes less transfer each day, you&#8217;re welcome. :)</p>
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		<title>By: Richard Harlos</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258049</link>
		<dc:creator>Richard Harlos</dc:creator>
		<pubDate>Wed, 19 Apr 2006 01:59:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258049</guid>
		<description>I&#039;m a fairly new blogger (Sep. &#039;05) and had been publishing just the short version of my feeds to RSS (via FeedBurner) while making full posts available on my homepage.

Just a couple days ago, I decided to publish full posts on my RSS feeds (my blog is under editorial consideration at BlogBurst.com and they required full RSS feeds) but then started using the &quot;more...&quot; feature on my homepage, so as to better track who was reading what (vs. just having most of the hits read &quot;Homepage&quot;).

I&#039;m not sure if this is of any more value to me or to my readers.  If anyone cares to feedback to me on this point, I welcome your thoughts.

Thanks in advance!</description>
		<content:encoded><![CDATA[<p>I&#8217;m a fairly new blogger (Sep. &#8216;05) and had been publishing just the short version of my feeds to RSS (via FeedBurner) while making full posts available on my homepage.</p>
<p>Just a couple days ago, I decided to publish full posts on my RSS feeds (my blog is under editorial consideration at BlogBurst.com and they required full RSS feeds) but then started using the &#8220;more&#8230;&#8221; feature on my homepage, so as to better track who was reading what (vs. just having most of the hits read &#8220;Homepage&#8221;).</p>
<p>I&#8217;m not sure if this is of any more value to me or to my readers.  If anyone cares to feedback to me on this point, I welcome your thoughts.</p>
<p>Thanks in advance!</p>
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		<title>By: Michael Hampton</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258019</link>
		<dc:creator>Michael Hampton</dc:creator>
		<pubDate>Wed, 19 Apr 2006 00:21:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258019</guid>
		<description>Thanks for switching to full feeds. It&#039;s MUCH easier for me to deal with, especially having over 500 feed items a day to go through. It also makes me more likely to recommend other people stop by here (not that I didn&#039;t already).

I switched to full feeds a few months ago and really haven&#039;t looked back. Yes, occasionally someone swipes my content or a portion thereof, but they usually wind up losing their AdSense account shortly thereafter. :)</description>
		<content:encoded><![CDATA[<p>Thanks for switching to full feeds. It&#8217;s MUCH easier for me to deal with, especially having over 500 feed items a day to go through. It also makes me more likely to recommend other people stop by here (not that I didn&#8217;t already).</p>
<p>I switched to full feeds a few months ago and really haven&#8217;t looked back. Yes, occasionally someone swipes my content or a portion thereof, but they usually wind up losing their AdSense account shortly thereafter. :)</p>
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		<title>By: Martin</title>
		<link>http://www.problogger.net/archives/2006/04/19/giving-content-away/comment-page-1/#comment-258018</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Wed, 19 Apr 2006 00:20:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/?p=2471#comment-258018</guid>
		<description>Darren,

I&#039;d go with the full feed. Why? Can I make an assumption that most folks  who would be using a rss reader as their primary gateway to your blog would be ad blind anyway.

So, in effect, by letting them get the full feed you are building on Point #1 with your core audience.

And I also guess it&#039;s where you want to take ProB. If you want to get your name out there then make it as easy for the customer to get to you.

BTW, have you got a book deal yet?</description>
		<content:encoded><![CDATA[<p>Darren,</p>
<p>I&#8217;d go with the full feed. Why? Can I make an assumption that most folks  who would be using a rss reader as their primary gateway to your blog would be ad blind anyway.</p>
<p>So, in effect, by letting them get the full feed you are building on Point #1 with your core audience.</p>
<p>And I also guess it&#8217;s where you want to take ProB. If you want to get your name out there then make it as easy for the customer to get to you.</p>
<p>BTW, have you got a book deal yet?</p>
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