Last week I posted that AdSense had made available Direct Debit Payments to Australian Publishers – I was so excited about it that I actually posted about it from the road on my holiday after finding it in my inbox (I only checked twice while away). I confirmed it was true by logging into my AdSense account and saw the option to do so.
Unfortunately by the time I returned home the option was gone.
This was a little odd – I considered whether it was a hallucination caused by lack of oxygen after a day of scuba diving at first but then emailed AdSense to check. I just got a reply from them saying that the EFT payment option for Australia was ‘launched on a limited basis’ and isn’t available any longer.
In other words they are testing it with a closed group of publishers. They also said that they’ll be opening it up to a ‘wider set of publishers in the near future’. Whether this means to all Australian publishers or a slightly larger group I’m not sure. I’ve also heard whispers that they’ve been doing similar ‘tests’ in other countries that have so far not had the option for EFT payments. I’m unable to confirm this though at this point.
My apologies for getting Aussie publishers prematurely excited about EFT. Hopefully it’s not too far off for the rest of us.