The following post was submitted by Carolyn Goodwin as part of the ProBlogger Case Study Series
I hadn’t even read a blog until my brother introduced me to English Cut and explained the benefits of blogging for business. I recently began my career as a professional gift consultant for Whirled Events, and joined the land of bloggers shortly thereafter. I’m not a “computer person”, nor are many of my clients, at least to the extent that most people in the blogosphere tend to be.
As the primary intention of my posts is to inform people about what I am doing and where my company is going, I ask of you all the following: How do I attract readers when my primary market doesn’t know much about blogs? I specifically wonder how those of you out there with blogs that don’t relate to technology, science or news issues originally attracted your readers.
The standard suggestions of commenting on others’ blogs or submitting articles doesn’t seem to be as effective here, since I’m catering to an audience that is less hi-tech and more traditional in nature. I’ve been writing for a little over a month now, but don’t seem to get any readers that stick on my site and read through several posts, indicating to me that my target market isn’t reaching my site (or perhaps my writing just stinks, but I’ve asked my most confrontational friends and they assure me that isn’t the case).
I am in the process of setting up a company website to which I will link my blog into, which I am hoping will help. Because I believe that blogging will only grow as a means of informative, customer-centric advertising, I also hope to gain somewhat of a “first mover” advantage in my industry, since the gift and home decorative industry is relatively absent in blogging. How have some of you dealt with a similar situation? I extend my sincere gratitude in advance for your suggestions and comments.