Comments on: AdSense Blog Case Study

By: Yanto

Yanto — Tue, 07 Oct 2008 05:00:20 +0000

I have used the blended ads. But about the putting the ads closer to the post, I think putting it at the right before and and after the post probably would be good, too.
Right before the post, means if your article is not attractive, and if the ads shown are what visitor are looking for, they’ll probably click on it.
Putting ads at the end of the post, also sometimes means what to click and where to go right after the article post. It gives the sign that the ads are the next to go.
Niches blogs also work better sometimes, though it’s sometimes hard to manage. General means that we can post anything, but niche doesn’t mean so.

By: Ad Report » Computers, blogging, education, martial arts and liberal politics.

Ad Report » Computers, blogging, education, martial arts and liberal politics. — Mon, 01 May 2006 00:58:47 +0000

[...] A while back I started putting ads on scottfeldstein.net, not knowing exactly what would happen or if I’d keep them around or not. Shortly thereafter I wrote about how spotty the ad revenue seemed to be and decided to get rid of them. Just at that time, however, Darren over at problogger.net decided to use me as an example – a bad example. In other words, he had a few suggestions for me on the placement and type of my ads. So naturally I implemented some of his advice. How did it work out? It’s been a month and here’s where things stand. [...]

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Sun, 26 Mar 2006 05:45:32 +0000

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By: Charles Brown

Charles Brown — Sat, 25 Mar 2006 17:14:38 +0000

It hurts so bad to admit when I am ignorant on some subject, but I have to do it.
I have tried to solve this problem before, but after reading this post, I have spent most of this morning to no avail trying to “blend” my ad into my content.
I already have a skyscraper ad on the left column which I wil remove if I can just figure out how to “float” or “align” my ad within the post itself and allow the text to wrap around the ad.
I’ve tried to use the HTML tricks one would ordinarily use to float or align an image, but these tools don’t seem to work for adsence ads.
HELP !
Charlie

By: Bruce

Bruce — Sat, 25 Mar 2006 04:24:44 +0000

I cna second the comment about ads on the left performing better than ones on the right. I’ve also seen a little better clicks on the link style ads that cna be added across the top of a page.

By: scott

scott — Fri, 24 Mar 2006 21:24:57 +0000

I have tweaked my ads some. The big banner at the top has been replaced by text categories just under my navigation. Both it and the sidebar on the right have been tweaked to blend in with the style more. I also have adjusted the header.php file to give a better title on each page. We’ll see if that doesn’t improve things a bit.

By: Gerard McGarry

Gerard McGarry — Fri, 24 Mar 2006 20:08:23 +0000

I agree with FMF – left-hand-side ad units do much better on some of my blogs

By: Ted Demopoulos

Ted Demopoulos — Fri, 24 Mar 2006 18:51:28 +0000

In general I’ve found that blogs that aren’t focused do really poorly with AdSense! Sometime, even with halfway decent traffic, no clicks for days.

Of course your tips are right on, Darren.

I’ve bagged AdSense myself – rather use the space in other ways (yes, space is valuable, whether promoting your self/blog/whoknowswhat or using it for ads).

By: Glen Johnson

Glen Johnson — Fri, 24 Mar 2006 18:51:22 +0000

I have used a lot of these tips on my blogs and it has worked out great for me

By: FMF

FMF — Fri, 24 Mar 2006 18:24:07 +0000

How about moving the ads to the left? My left ads do MUCH better than the ones on the right.

By: scott

scott — Fri, 24 Mar 2006 17:09:25 +0000

Thanks for the advice, folks! I’m still deciding what, if anything, to do next. If I decide to keep ads of some kind, I’ll surely take some of these suggestions.

By: Joe

Joe — Fri, 24 Mar 2006 16:03:14 +0000

Hey Darren,

Scott says he gets 3000 pv per day, and only averages .12 cents.

He should have read some of your previous posts about Adsense, He would probably make a lot more money.

I know by following your advice, I make more than that a day with far fewer pv’s.

Now, I just have to re-read your posts on increasing traffic. :-)

Joe

By: Tom

Tom — Fri, 24 Mar 2006 14:47:32 +0000

It took me way too long to realize this, but I do not recommend allowing Google to put image (CPM) ads on your site. Unless you have a lot of inventory (500,000 pvs/month+), CPM ads will never pay you as well as CPC.

By: Gerard McGarry

Gerard McGarry — Fri, 24 Mar 2006 14:08:27 +0000

One hundred percent good advice Darren. I looked at the picture before I read your post and my impressions were exactly the same. Hey! I must be learning something!

By: John Hood

John Hood — Fri, 24 Mar 2006 12:25:37 +0000

Again, excellent tips Darren. I’ve incorporated your suggestions across all my sites and am monitoring the impact (if any) with interest.

By: Kingsley Tagbo [Web Analytics Blog]

Kingsley Tagbo [Web Analytics Blog] — Fri, 24 Mar 2006 10:50:24 +0000

These are good tips Darren. They are well itemized and the action items you are point out are very specific.

Thanks

By: TLB

TLB — Fri, 24 Mar 2006 07:15:23 +0000

One extremely minor point: I believe he’s not entirely correct in saying that he doesn’t get paid by impressions. In the probably not likely case that someone’s running a site-targeted campaign on his site, I believe G will pay him based on impressions rather than clicks. That’s only for site-targeted however.