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Reflections from an ‘unlikely media magnate’

Today’s been a fun day as a result of the Sydney Morning Herald article (it didn’t appear in the Age for those asking). I finally managed to get a copy of the hard copy and was amazed to see it as a half page spread on page 3. I was half expecting it to be buried in the technology pages (must be a slow news day in Sydney).

Smh

The results of the story are quite interesting so far. I was awoken this morning by a call from a TV station wanting to run a story on b5media (probably Monday) and have a lot of positive feedback via email from new readers during the day.

There’s also been a bit of a buzz around the Australian blogosphere as a result also today which is nice (here, here, here and here for starters).

I should also mention the author of the piece – Tom Burton – who I spent a couple of hours with this week in my favorite cafe. My time with Tom was probably one of the more enjoyable interviews I’ve done over the last year or two. He was genuinely interested in the whole topic of New Media and Web 2.0 and while he said he didn’t know much he has obviously done some pretty good research on the topic and knows his stuff.

It was a refreshing conversation having had seen a couple of instances recently where well known and respected Australian journalists have blown off New Media as insignificant. Perhaps these two people are in the minority they left a somewhat sour taste in my mouth. Tom’s approach to this article (and hopefully more to come) was quite the opposite and went a long way to restoring my believe that Mainstream Media and New Media can both exist side by side – and perhaps even work best together (as Reuters head Tom Glocer said a day or two back).

PS: A few people have asked about the picture. It was taken yesterday by photographer Justin McManus in the hallway of our house (lucky we finished the painting last week).

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Andy Wibbels says:

    ROCK OUT!

  2. Josue says:

    Yahoooooo!! =) Good for ya, Darren!

    Tell us, how do you feel about it? Do you see it just from a busniess perspective? Do you feel affirmed?

    Where do you think this is going to have more impact in you? In your business (all tech blogs you have) or in your capacity as a problogger guru?

  3. Darren Rowse says:

    Josue – it’s always difficult to tell what exposure like this does as it seems to be different every time. I try to take the attitude of ‘come what may’ and try to ride whatever waves that come in.

    My suspicion is that it doesn’t bring in a lot of new readers but is good for profile. It’s also just good for the industry as a whole here in Australia (something I’m passionate about supporting). The more people talking about blogging and new media the better in my books – we’ll all win when that happens.

    I’ve also seen a little consulting and speaking work come in as a result of these types of things in the past – and have found that it can help with networking with other bloggers.

    So yeah – it’s affirming but also a bit of fun. I’m making the most of it while it lasts and trying to build something that can get me through the down times that could lay ahead one day (ever the realist and conservative planner).

  4. brem says:

    What’s those web thingies hanging in the hallway?!

  5. Darren Rowse says:

    brem – it’s fretwork. The house is a Victorian style (100 years old) – it’s sort of a wooden lacework sort of thing…. hard to describe but it’s purely decoration – part of the ‘ye oldie charm’ of the place – or so my more interior designing educted friends say.

  6. Congrats Darren!

    I’m going to be very curious as to how I’m going to be received when I’m profiled in my city’s magazine. It has a circulation of 700K, but unlike you, I prefer to remain anonymous (thus the use of nicknames and the like). We’ll see how it ends up in the summer.

    Again congrats.

    Anyways, also wanted to post about something I just stumbled across. Maybe you already know about, maybe ya don’t, but I just found The Greatest Thing Since… uh, Scrambled Eggs? The Crazy Egg Heat Map!

    Anyways… It’s a REALLY sweet heatmap software (still in beta) that I just stumbled upon. I suppose it’s similar to Google Analytics, but since I don’t have it I have nothing to compare it to.

    It creates a heat map using Javascript by where your visitors click, similar to the eyetracking study that was posted (except, uh, different with clicks vs eyeballs):
    http://www.poynterextra.org/eyetrack…dvertising.htm

    It’s like stat counter on steroids because now you know exactly where your users are clicking, can define those SWEET spots on your page, as well as the odd trouble area.

    Board I saw it on:
    http://www.sitepoint.com/forums/showthread.php?t=356793

    Someone’s blog on it:
    http://mashable.com/2006/03/10/crazy…azy-delicious/

    Their home page:
    http://www.crazyegg.com/

    I’m already a bit compulsive with my stats, but this is going to send me straight over the edge!

  7. DaEMoN says:

    Congratulations, Darren!
    Now it would be interesting if you posted the increase of Australian visitors to your site.
    It would allow to calculate how much a third page exposure in mainstream media actually does affect traffic :)

  8. Dave says:

    Congrats Darren, good to see that there can be positive publicity in the mainstream media.

  9. jim says:

    Congrats again, that’s awesome. My parents got a huge kick when I appeared in the NY Times.

  10. Like jim, I find that the main effect of things like this is to please one’s relatives. You can yap at them until you’re blue in the face about how you’re subverting paradigms and innovating business models, but get your mug in the paper and that is all they understand.

  11. Chris Ramsey says:

    Web 2.0 , you mentioned that in this post. Just out of curiosity, do you support this regime?

  12. Darren Rowse says:

    Paul – very very true.

  13. Congrats buddy! Even though I spent two hours with Tom as well, I don’t begrudge you the publicity. If anyone deserves it, it’s you! Love the above photo too. Nicely done!

  14. Great Its Nearly Impossible For Some Peoples Round Here

  15. Ron Wilson says:

    I saw that in 2003, Gartner stated online shopping was a 12 billion dollar business. I imagine it has grown since then….

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