Though I can understand their need to “protect” advertisers, there nees to be some balance here. Its like eBay saying: “we’re going to do everything possible to protect the buyers”. What about the sellers?

One would think it would be more effective to improve their technical algorithms for detecting click-fraud (and removing incentive to publishers to use fraud to increase revenues) instead of seemingly arbritrary terminations of many, many publisher accounts on mere suspicion.

We have said for some time that we believe we manage the problem of invalid clicks very well. We have a large team of expert engineers and analysts devoted to it. By far, most invalid clicks are caught by our automatic filters and discarded *before* they reach an advertiser’s bill. And for the clicks that are not caught in advance, advertisers can notify Google and ask for reimbursement. We investigate those clicks, and if we determine they were invalid, we reimburse advertisers for them. We will continue to do that, and believe that this settlement is further proof of our willingness to work together with advertisers to reimburse invalid clicks.

Like I said, just trust ‘em. They’ve got super-secret methods that eliminate click fraud perfectly. That’s why they only had to pay out $90 mil.

For the past couple of days, I have been noticing no clickthroughs on my ads during the day, but yet when I click on the “yesterday” stats section of Adsense the following day, I see clickthroughs and revenue.

Then I thought about it, I use Gmail. I’m sure once or twice, jokingly I told some friends how the ads worked or told them to click on them.

When I sent a very upset email they stated that “they don’t reveal the review process” in any case, I feel a bit frustrated because I spent a lot of time understanding my ads. In any case I think this post explains their current extreme nature.

“The $90 million would involve legal fees and credits — rather than any cash payments — to all advertisers who apply to be part of the class settlement, once the judge certifies the agreement, Google spokesman Steve Langdon said.”

Google is now getting tight with all of its products including Blogger/blogspot.

They have been checking for spams and frauds.