There’s news on Reuters today on a $90 million pay-out from Google over a click fraud case. While that kind of money isn’t massive in the scheme of things at Google it’s the precedent that is worrying. As the article says – some believe that click fraud is the ‘single greatest risk to Google’s advertising-dependent business model’.
This is the reason why Google have continued to crack down on those breaking their TOS over the last year – their business depends upon it.
Thanks to Aaress for the email tip.
update: More on the story at Search Engine Watch.