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AdSense Gets a Facelift

AdSense has redesigned their back end for publishers in what looks to me at first impression like a simplification of design. Now across the top of a publishers screen are just three tabs – ‘reports’, ‘AdSense Setup’ and ‘My Account’.

It seems at a first glance that it’s the ‘AdSense Setup’ that has had the update. When you click on it you get a choice of four products to add to your site as can be seen in the following screenshot.

The products are not new – just the layout.

Picture 3-6

When you click on one of the options you’re taken to newly designed pages for making ads also.

For example if you click ‘AdSense for Content’ you’re taken to a page like this:

Picture 4-2

Then if you select ‘Ad Unit’ the next screen is:

Picture 5

Lastly you’re taken to a code page to get the code you need to paste into your template:

Picture 7-1

All in all the redesign is about functionality rather than a new product as such.

The design will be helpful for new publishers as it’s very much a step by step design. However for advanced users I’m unsure whether it ads functionality. Now instead of having everything on the one page there is this four step process to get to ad code. Perhaps they should have some sort of ‘experienced user’ mode for those who know what they are doing. I can see that it will be frustrating for some users to have to go through four steps to generate code.

AdSense for Search seems to have had an update also but the referrals and feeds pages don’t seem that different.

update: The AdSense blog (official) has a little more news on the topic

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Don M says:

    BTW …. you only get three things on the setup page if you are not approved for the RSS Beta.

    -DM

  2. Darren Rowse says:

    thanks for that Don. I keep forgetting it’s in beta.

  3. Ma2T says:

    Thought RSS was outa beta for a sec there :/. Oh well, the time will come :). thanks for the update

  4. Okay, I don’t like the new layout of “AdSense Setup.” Then again, I don’t really need to generate AdSense code all that often, so I can probably live with it.

  5. Khurrum says:

    The Manage Channels link can be an inconvenience because it switches to the channels page and all the ad setup that has been done goes away.

    I hope they can fix that channels can be added with out leaving the page.

  6. Duncan says:

    Brilliant, 3 pages instead of 1! Now its even harded to lay out multiple ad spots on multiple blogs because I’ve got to flick between pages….I really wish the adsense team would at least take a look at YPN for some tips

  7. Great! it would be useful for newbie like me

  8. John Hood says:

    When I spotted the Atom and RSS logos – excitement followed by the realisation that it’s still in beta. How much longer before it’s rolled out?

  9. Kashif Aziz says:

    Unfortunately this face lift is not for all publishers at the moment. Atleast I haven’t got it yet :(

  10. I see the RSS Adsense option in your screenshots and I’m so jealous! When will Google open up Adsense Feeds to the public!!!

Trackbacks

  1. [...] AdSense have also reintroduced the option to generate your AdSense code all from one page rather than using the new multi page wizard (that many of us complained about). [...]