Australian Telecommunications giant Telstra seem to have just launched a new blogging service in the last day sometime (although I’m yet to see it mentioned in the media yet). It’s called Telstra BigBlog and they are promoting it as:
‘BigBlog lets you share your thoughts, comments, stories, interests and adventures online. You can include words, photos, photo albums, video, sound, MMS photos and SMS text… your BigBlog can be whatever you make it.’
Of course when you go to ‘create blog’ you get taken to a page that says to ‘stay tuned’ as the service is ‘coming soon’.
It seems a rather odd way to get things running.
There are a few blogs live by the looks of things though. They all look pretty standard with a ‘BigBlog’ header across the top. I can’t say that I’m very impressed with what I’m seeing so far – most of those that I saw have a fairly ugly olive green colored template.
Maybe I’m just being skeptical about a big company with a poor reputation like Telstra getting into the blogging game but it all just seems rather odd and very wrong to me. Their own corporate blog is being used as an example of how not to blog in blogging case studies in many circles so I wonder how their blogging service will go down.
update: SMH has more news on BigBlog