Using Free BlogAds to Promote Affiliate Products

Here’s a tip that I shared with ProBlogger Newsletter subscribers a couple of weeks back (slightly adapted).

Those of you who use BlogAds.com ads on your blogs will probably notice that the service allows you to offer free ads using a promotional code.

This enables you to offer free ads to advertisers or to run some of your own ads on your blog.

The idea of running your own ads on your own blog might seem a little odd at first, but it has a number of benefits.

Firstly it gives the perception that your blog is in demand for advertisers - this could well entice other advertisers to sign up.

Secondly it gives you an easy way to highlight products that you might want to highlight. Particularly you might like to highlight an affiliate program that has relevance to your blog.

I’ve been doing this a bit lately on one of my blogs with some success. Here’s all you have to do:

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Tag, You’re It! Leveraging Tagging For Your Blog

The following post was submitted by for the Blogging for Beginners Series by Aaron Brazell. Aaron is a major contributer over at b5 (he is a major player in keeping our servers in order) and writes on numerous blogs including Emerging Earth and Technosailor.com. I asked Aaron to write an introduction to Tagging. Here’s what he has to say on the topic:

When I was a kid, playing tag was a big thing. Everyone would run around the yard trying to avoid the person who was “it” so they wouldn’t become “it”. Eeny, meeny, miney, mo – who would be tagged next?

If you’ve been around social networking, or many of the next-generation web services out there (such as del.icio.us or digg) then you certainly know what tags are. They are really just labels. This is an article. It is about corn. We will tag it “corn”.

Like these services (and others!), blogs can utilize tags as well. The argument surrounding blog tags usually swirl around the similarity of tags to categories but there are some key conceptual differences that make them different.

Categories are structured; Tags are unstructured

The main difference between categories and tags is the way they organize content. Categories use the “tree” style concept that is probably the easiest to envision. You may have a series of categories such as “News”, “Music”, “Tech” with subcategories nested under those categories. The News category might have subcategories like “Politics”, “Main Stream Media”, and “Iraq” and the Music category might have subcategories like “Melbourne Bands” or “CD Reviews”.

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One Dimensional Blogging

I’ve been watching a number of blogs recently that seem to have become a little obsessed with one of two things – Memes and attempting to get to the top of social bookmarking site’s like digg.com and del.icio.us.

Now I’ve got nothing against a good meme from time to time and have been known to write posts that have done well with social bookmarking sites – but I wonder if perhaps if every every second or third post you write has this type of focus whether a blog can end up looking a little one dimensional.

You see as I reflect tonight upon the niche topics that I’m covering on different blogs I realize that to cover them comprehensively generally means a need for a variety of types of posts. For example on a gadget site a blogger could just write reviews and have a half decent blog, but if they added in a ‘how to’ or ‘tip’ post every now and again they’d add a second dimension and if they wrote a post every now and again that gave the latest news in the industry they’d add a third dimension. Add in some ‘rumor posts’, ‘rants’ and a post or two that are questions for readers to discuss and you could end up with quite a dynamic blog (see this post for 20 different types of posts).

Of course you don’t want to use every type of post all the time as it’s important to establish some consistency in your voice and style – but I do find myself getting a little bored with some blogs that just seem a little too one dimensional.

Am I the only one?

ProBlogger has left the Building

Just a short note to let you know that as this goes live on the blog I’ll be on a flight to sunny (or rainy as I’m told it is this week) Queensland (the most north eastern state of Australia). I’ll be away until late Tuesday night on a conference called ‘Kickstart 06′ (a conference for PR people and technology writers, largely from mainstream media). I’m taking part in a panel later today on blogging. I’m not sure what else to expect, although am told that it’ll be a great networking opportunity.

While I’m gone the Blogging for Beginners Series will continue with a few posts that I’ve written and some that a few guest posters have submitted. I’m not sure if I’ll have a net connection while I’m away but if I do I’ll blog what I learn at KickStart.

Have a good few days.

Introduction to Trackbacks


The following post has been submitted by Andy Wibbels – a guy who is a good friend and associate. He and I run Six Figure Blogging together (something I enjoy because I think our skill sets complement each other very well – ie he knows what he’s talking about technically and I have no idea). I’ve asked Andy to write an introduction to Trackbacks – a topic I’m constantly asked for information about.

Summary: TrackBacks automate the interlinking of blog posts, but often don’t contribute to search engine ranking.

TrackBacks are notoriously difficult to explain and is an exercise that makes a great judge of the skill of any self-described ‘blogging expert.’ So here I go!

You get comments right? Easy enough. You write a post on your blog. Someone reads it and thinks you’re either sliced bread or vile ooze and comments accordingly. Just like having a mini-guestbook for each post.

What if I want to leave a comment about your blog post on my blog? That’s where TrackBacks come in.

Let’s say I read something pretty fantastic on your blog and so I write up a post about on my blog: “Hey you gotta check this out, here’s a quote from it and here’s the link to it.” And I link to that particular post on your blog. And I click publish.

Unbeknownst to most, your blog platform – whether it is WordPress or Movable Type or TypePad, scans all the links in a post each time a post is published. It finds my link to your post and then goes out to your blog and checks to see if your post is accepting TrackBacks. If so, my blog sends a little ping! to your blog as if to say, ‘Hey! Andy’s talking about you over on his blog.’ and your blog answers the ping and says ‘Alright, I’ll make a note of it.’ And then your blog makes a little note on that particular post that in effect says, “Besides all these comments under this post, here’s someone talking about this post on their own site – and here’s the link to it.”

So readers of your blog can see not just what the commenters are saying about it on your blog – but what other bloggers are saying about. I’ve seen a post’s list of TrackBacks described as ‘Other blogs linking to this post.’ Many blog tools, like WordPress, lump comments and TrackBacks into the same list.

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Google testing video AdSense ads

GoogleRumors have just noticed a video version of AdSense over at The Superficial (screen capture below).

AdSense have mentioned different formats were coming but this is the first version I’ve ever seen that is video also. It’ll be interesting to see if they catch on with advertisers and how publishers find them.

Do you think you’d want video ads on your blog or do you think they’d interfere too much with your design?

Video-Adsense

Taking things for Granted

This week has illustrated to me that there are many aspects of my blogging workflow and tools that I take for granted.

Firstly I’ve been taking my broadband internet connection at home for granted. You see this week we’ve actually been house sitting a friend’s house while ours gets painted. We move back today. Our friends are on a DSL connection but it can’t be much faster than 256 and I think in the last two days it might have been shaped back to dial up speeds (probably because I used up their monthly bandwidth allowance in the three days preceding that. I can’t wait to get back home to my fast connection.

Secondly I’ve been taking blog’s RSS feeds for granted. Many of you who use Bloglines would have been unable to read this blog’s feed for the last three or so days (at least the last 20 or so posts). There was some sort of glitch with Feedburner and Bloglines (I don’t really understand it but apparently there was a change at Feedburner that meant Bloglines were unable to get my feed right). It seems to be working again now (if you were affected by this, my apologies – I missed you!) but it’s made me realize just how reliant ProBlogger.net is upon RSS because this blog felt a little like a ghost town with RSS readership down by 2000 daily readers and overall visitor and comments down significantly. In fact it wasn’t just me who noticed it, I’ve had a few readers email to see why there have been so few comments lately.

I’m sure there are other technologies that I’m taking for granted every day to run my little business but as they say, you don’t know what you’ve got til it’s gone. I think I’ll appreciate things a little more from now on (for a few days til I get too busy to again.

Update: I just found two other things I take for granted –

1. Electricity – Just after getting home and unpacking a freak storm hit our suburb. We escaped the flooding that got our neighbourhood but lost power. It’s still out now 6 hours later – so we’ve gone back to our house sitters house (and the dial up) for a little powered entertainment (and light).

2. Little Toes – Ok, so this hasn’t obscured my blogging that much, but it’s made me appreciate my little toe. As I was moving things back around our house this afternoon I dropped a full bottle of wine (a merlot) on my little toe. It’s now a very deep purple and almost three times it’s normal size – quite probably broken.

Doh!

It’s been quite the 24 hours or so. I’m glad I’m off to Coolum tomorrow for a few days in a 5 star hotel!

Kick Your RSS: Jumping on the Syndication Bandwagon

Feed-Icon-96X96The following post was submitted by for the Blogging for Beginners Series by Aaron Brazell. Aaron is a major contributer over at b5 (he is a major player in keeping our servers in order) and writes on numerous blogs including Emerging Earth and Technosailor.com. I asked Aaron to write an introduction to RSS. Here’s what he has to say on the topic:

Catchy title, no? Thanks! I’m proud of it.

RSS. You’ve heard about it. You’ve read about it. Bloggers encourage the use of RSS. But what is it? What does it give you in terms of benefits and promotion? How can you use it to aggregate the vast amounts of information out there? These are all valid questions.

RSS, or Really Simple Syndication, was a concept introduced in the late 1990s to present data in a open format for data exchange. In other words, much like the meaning of its name, it was a way to syndicate data for other services, computers or tools to understand. Because RSS is a special XML-based format, it is intended for computers to understand and not for human consumption.

There are about a dozen varieties of syndication formats, most of which are versions of RSS, but some, such as Atom and RDF which also provide a syndication format. A more advanced article could be written about the nuances, benefits and drawbacks for each of these but, for this article, they all have the same basic features and present challenges as well.

How do I Start Publishing RSS on my Blog?

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Duncan’s Blog Herald Reflections

Duncan is wrapping things up over at Blog Herald before it’s transferred to it’s new owner on the weekend. As part of his last few days he’s written an interesting post on 3 years of The Blog Herald: the good, the bad and the ugly. The post gives a real insight into some of the highs and lows of blogging as well as a few lessons learnt from a guy who has been at it for quite some time.

I personally will be sad to see BH change hands. It’s one of the first blogs I check each day to see what’s going on in blog-land and I regularly am linking up to what Duncan has to say.

I’m unaware of who is taking over the blog on the weekend at this stage but I hope they will continue to move the blog forward in the spirit of Duncan.

update: John Evans has just posted an interview with Duncan which makes a good companion piece to Duncan’s post.