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Sticky Posts

Stephan Spencer adds another SEO for blogs tip to his growing collection with his post Make “sticky” posts:

‘Why would you ever want to make a post sticky? Because it’s an easy way to improve the keyword prominence on a category page or tag page. If you’re not familiar with the concept of keyword prominence, it’s simply this: the higher up on the page your targeted keyword is, the better you’ll rank. So, having keyword-rich intro copy that consistently appears at the top of a category page or a tag page will give you good keyword prominence and help you maintain a stable keyword theme for the page even when old posts fall off the page and new posts appear.’

He gives a good example of a sticky post at the top of a category page here.

I’ve not used sticky posts to this point on my blogs but do know of bloggers that use them effectively both as an SEO strategy but also (and more importantly in my mind) as ‘introductory’ type posts. I find that they are most effective when they actually add value to your readership by explaining what readers are looking at or how to use the blog in some way.

This can be especially important on blogs because I’ve long suspected that some readers visiting a blog for the first time could be a little disoriented. For instance if a blogger were to enter a blog on a category page (or any other page for that matter) via a search engine they are in effect entering a conversation at a midway point and (depending upon the last post) could be reading something that might not be the best post for them to read first time up on your blog. A sticky post can help with this by briefly putting a little context around the page and by suggesting better starting points for exploring your blog.

Of course some blogging purists are anti sticky posts as they move away from the chronological ordering – but I’d argue if they make the blog more functional for readers then they are worth considering.

Do you agree?

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. mark says:

    Yes, having a sticky is a good thing, n my case at least. That’s what I did on my “blog” and it’s working wonders by getting good ranks in both Google and MSN. :)

  2. Glen C, says:

    Users are the most important things so why give them trouble?

  3. Yes, I do agree that sticky posts could be of help to readers. as a matter of fact not readers only. I see them as a very useful tool for bloggers. Stephan goes into the SEO aspect of it. I personally don’t give that much of a you know what about SEO. I care more about what I have to offer to my readers. and if I believe a post of mine will be of interest to my readers for a long time, I will absolutely make it stick. right now I have on the top of my pages a “recently updated” list, but as my blog will grow, I will most likely move that to the sidebar and replace it with a version of sticky posts.
    cheers to you all!

  4. Jojo says:

    I think keyword prominence isn´t still important for SEO. With CSS is the appearance of text in the source code pretty random.

    As introductionary is a sticky post for new visitors maybe helpful, but I would prefer such information at other positions on the site, not where I would expect the first entry.

  5. Frank Hamm says:

    I just implemented sticky posts on my blog. I have two categories that show up with 2 or 3 recent entries for each category. They only show up in a short bulletlist with the title.

    I did this not because of SEO (but I will have a look on this the next days). I did it because I had to change the convention of how permalinks are made. So I inform the readers on every page what happened on the site. And I categorized the most searched post so they show up on every page.

    Sticky posts are helpful for up-to-date information that the author regards as useful for his readers. When you have a lot of posts every day / week you avoid that they disappear in the normal navigation.

  6. butlimous says:

    Thanks for the nice post!

  7. Any idea why for some reason my posts are all now automatically ‘sticky’ but I can’t edit them? They don’t even have the text in the posting box when I want to edit (but they show up on the site). This happened right after I upgraded to WP 2.8.

    thanks!

Trackbacks

  1. [...] How to avoid it? There is a simple technique named “sticky post”. How does it work? You can write one, rich keyword post, short enough to always have it on the top of your site. Notice, higher position of the post in the site source always means more attention given to by search engines. Darren Rowse as a example shows that site. [...]